Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Joel Christie Discusses The BSkyB Exchange Strategy, Attribution Modelling And Managing Bid Inflation While Working With Multiple Exchange Traders
Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of the UK's biggest display advertisers, how attribution is informing these buys, and dealing with the issue of bid inflation [...]
AdvertiserAgencyattributionDataDisplayDSPExchangeProgrammaticTradingVideo
How The Real Time Network Fits Into The Evolution Of The Ad Net Model
Julia Smith, Communications Director at Jemm Group, discusses the emergence of the Real Time Network and how this fits into the evolution of the ad network model. “Evolve or die”. That is the common statement made by the industry to ad [...]
Ad NetworkAd ServerAgencyDisplayExchangeProgrammaticPublisher
Jonathon Shaevitz, Maxifier CEO, Talks About The Maxifier Solution, Managing Yield On Premium Inventory And A Real-Life European Case Study
Jonathon Shaevitz is CEO of Maxifier. Here he talks about the Maxifier solution, managing yield on premium inventory and a real-life case study where the company's offering delivered for a European client. Can you give an overview on the Maxifier [...]
The M&A Action Mill: 5 Other Global & European Deals That Might Or Might Not Happen
With the tongues wagging about the possible Admeld/Google deal, I thought it would be interesting/fun to examine some other long-shot deals in the market. Please note that identities of all parties have been protected - except in those cases where [...]
Google Reportedly Buys Admeld For $400 Million As Google Lays Claim To The Entire Stack
They say the discussions have been taking place for some time - but now it seems it is to be close to the end game. If a deal has been done, Google owns the entire stack. It was [...]
Vincent Karachira Talks About The Next Performance Fund Raise, Expansion Across Europe, And Its Local Remarketing And Upper Funnel Targeting Solutions
Vincent Karachira, Owner of Next Performance, talks about its recent sixteen million euro fund raise, expansion across Europe, and its local remarketing and upper funnel targeting solutions. You’ve just raised 16 million euro in new founding. What are you planning to [...]
Growing The Pie: Why Scrapping For A 4.4 Billion Euro Market Isn't Good Enough
These are interesting times. The industry is in a change cycle in terms of how we buy and sell media. Everyone is battling for their slice of the existing marketplace. Ad networks. Ad exchanges. DSPs. [...]
Popular Tradertalks
Latest Posts
-
Ad Tech’s New Year’s Resolutions for 2026 -
Year in Review 2025: Consolidation, Chaos, and Cookies -
Digest: Oracle Co-Founder Backs Paramount’s Hostile Bid for Warner Bros Discovery; Instacart Terminates AI Price Tests -
Digest: Google Sues Web Scraping Company; ByteDance Boosts Benefits Amid AI Talent War; FaceBook Tests Free Link Limit for Businesses -
TikTok to Remain Active in USA; ChatGPT Hits Mobile Milestone
Follow ExchangeWire