Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Vincent Karachira Talks About The Next Performance Fund Raise, Expansion Across Europe, And Its Local Remarketing And Upper Funnel Targeting Solutions

  15 years ago News

  

  Vincent Karachira, Owner of Next Performance, talks about its recent sixteen million euro fund raise, expansion across Europe, and its local remarketing and upper funnel targeting solutions. You’ve just raised 16 million euro in new founding. What are you planning to [...]

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• Growing The Pie: Why Scrapping For A 4.4 Billion Euro Market Isn't Good Enough

  15 years ago News

  

  These are interesting times. The industry is in a change cycle in terms of how we buy and sell media. Everyone is battling for their slice of the existing marketplace. Ad networks. Ad exchanges. DSPs. [...]

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• Alex Khan, CEO of Catcha Digital Asia Discusses The CDA Offering, & Trends In The Region's Online Market

  15 years ago News

  

  Alex Khan is CEO of Catcha Digital Asia. Here he discusses the CDA offering, trends in the region's online display market and the impact ad exchanges are likely to have on the sell-side. Can you give an overview of [...]

  Ad NetworkAPACCreativeDisplayExchangeProgrammaticPublisherSearchTargetingTV

• ATS Singapore Speakers And Agenda Confirmed

  15 years ago News

  

  It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold [...]

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• ATS Singapore Speakers And Agenda Confirmed; Data-Driven Analysis Coming To Singapore

  15 years ago News

  

  It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]

  Ad NetworkAd TechAdvertiserAgencyAPACATSDataDemand SideDisplayDSPExchangeProgrammaticPublisherSSPSupply SideTrading

• Nick Stringer Discusses The Implications Of The New Directive, The Self-Regulatory Approach, And The Setting Up Of An IASH-Styled Group To Police European Compliance

  15 years ago News

  

  Nick Stringer is the Director of Regulatory Affairs at the IAB. Here Stringer discusses the implications of the new directive, the self-regulatory approach, and the setting up of an IASH-styled group to police European compliance Can you give some overview [...]

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• Kate Clough, MRM Worldwide Regional Media Director APAC, Discusses The Cost-Per-Day Metric In Asia And The Complexities Of The Chinese Display Market

  15 years ago News

  

  Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview wit ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of [...]

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• Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market

  15 years ago News

  

  Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of MRM’s [...]

  AdvertiserAgencyAnalyticsAPACChinaDataDigital MarketingDisplayGoogleMeasurementMedia SpendProgrammaticPublisherTargetingTransparency

• Sam Barnett Discusses The ADPAD, The European Directive, And The Teracent Threat In The New Look Google Buy-Side Stack

  15 years ago News

  

  Sam Barnett is CEO of Struq, a behavioural retargeting specialist based out of London. Here Barnett dsicusses the ADPAD, the European directive, and the Teracent threat in the new look Google buy-side stack. Can you give an overview of the [...]

  Ad NetworkDataDisplayEMEAPublisherTargeting

• Jonathan Wolf, Chief Buying Officer, Criteo: Does Real-Time Bidding Matter?

  15 years ago News

  

  A lot has been written about real-time bidding recently. ExchangeWire’s own Ciaran O´Kane recently wrote a piece in the in New Media Age explaining some of its advantages for marketers. But is this as revolutionary a shift as [...]

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