Aimee Newell Tarín

Editor

Articles by Aimee

• Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire 

  8 months ago News

  

  On today’s news digest: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire  Documents filed last week for Google’s upcoming ad stack case against the DOJ reveal new details regarding [...]

  AdvertiserGoogleLegalPublisher

• Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools 

  8 months ago News

  

  On today’s news digest: Google Objects to DOJ Trial Witness List; Chick-fil-A Plans Streaming Service; Warner Bros Discovery Extends CTV Targeting Tools  As we await Google’s upcoming trial with the DOJ on 9th September, the tech titan has announced objections to [...]

  Display

• The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants 

  8 months ago News

  

  This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode  This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]

  Ad TechPartnershipStreaming

• Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership 

  9 months ago News

  

  On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership  Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]

  AIDataLegalPartnership

• Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth 

  9 months ago News

  

  On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

  AdvertiserBrand SafetyBrand SuitabilityBroadcastersNetflixStreamingYouTube

• X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds 

  9 months ago News

  

  On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India  It won’t come as a shock to anyone that [...]

  AdvertiserAdvertisingAmazonAntitrustAPACStreamingTwitter / XX Corp

• Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users  

  9 months ago News

  

  On today’s news digest: Google Expands AI Overviews to More Regions; Paramount to Cut 15% of Workforce; AltStore Launches on iOS for EU Users  As most will likely have seen, the AI Overview feature has been added for UK users of [...]

  App StoresAppleGoogleSearch

• The Stack: OOH Sector and BBC Break Records; AI Use Surges 

  9 months ago News

  

  This week on The Stack: OOH Sector and BBC Break Records; AI Use Surges; Today’s MadTech Daily Podcast episode  Records were broken in ad tech this week, starting with the BBC setting its new streaming record. Thanks to its coverage of [...]

  Display

• US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY

  9 months ago News

  

  On today’s news digest: US Considers Google Breakup; Brand Safety Cited as Advertisers’ Top Worry; OOH Grows 17% YoY Following Judge Amit Mehta’s ruling that Google is a monopoly, Justice Department officials are in discussions regarding various possibilities to diminish the [...]

  Display

• Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record 

  9 months ago News

  

  On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record  Amazon is expanding into unchartered territory through its latest collaboration with Barclays with the launch of the Amazon Barclaycard. [...]

  AmazonIndustry BodiesRegulationStreaming