Aimee Newell Tarín
Editor
Articles by Aimee
Digest: TikTok and Reddit Under Privacy Scrutiny; Only 23% of Agencies Happy with the Creative Approval Process
Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and Reddit Under Privacy Scrutiny TikTok and Reddit are two of the [...]
Digest: Streaming Soars as Linear Dips
In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]
Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier
News in brief: Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly Users Amazon Ads Improves Transparency and Reporting Amazon intends to improve its ad offering’s transparency tools, reports Digiday. Updates to the service will [...]
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets
News in brief: Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets Consumers Shift Spend to Align with Values With Trump back in the White House, politics are the cause of many US [...]
Lumen’s Josh Barnett on Increasing ROI with Attention and the Move Away from Viewability Metrics
We sat down with Josh Barnett, MD of LAMP at Lumen, to delve into attention, with a focus on how the metric can help advertisers cut costs while increasing ROI. He expands on how attention metrics have transformed the advertising [...]
Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls
News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...]
The Stack: This Week in the World of Video
The Stack: This Week in the World of Video; Today’s MadTech Daily A lot has been going on in the video space recently. YouTube announced that it's now receiving more views from TV devices than mobile. Impressively, consumers are watching over [...]
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