Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
The Need for Offline Attribution in an Online Age
In the world of digital advertising we’ve become addicted to simplistic models and KPIs. As Anna Forbes (pictured below), UK managing director, Marchex writes, the biggest offender in this world of over-simplification is, by and large, last click. Consequently, there’s an [...]
Experts Predict What's in Store for Digital Out-of-Home in 2017
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what we [...]
Industry Predicts the 2017 Outlook for Programmatic & Creative
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]
Evolution of Header Bidding: It's Bringing Buyers & Sellers Closer Together
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off with a presentation from Tegdeep Kondal, product director for header bidding at OpenX, which gave a high-level analysis of header [...]
The Real Future of Video Lies in Interoperability & an Open Marketplace: Q&A with James Brown, Rubicon Project
In August 2016, ExchangeWire Research produced a report, in association with Rubicon Project, analysing the truths of UK mobile and video advertising. ExchangeWire speak with James Brown (pictured below), MD UK & Nordics, Rubicon Project about some of the findings [...]
'Social Care Strategy' Often Fills Marketing Teams with Dread: Q&A with Leo Ryan, VP, Spredfast
Social media is slowly starting to become a key element of a brand's communication strategy and, of course, this means they need to take customer service into consideration. ExchangeWire speak with Leo Ryan, VP, customer solutions, EMEA, Spredfast, about how [...]
Ve Interactive Launch New Programmatic Video Solution, Following Optomaton Purchase
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless brand experiences and drive performance for its 10,000 clients globally. In September 2016 Ve Interactive, the UK-based conversion and digital advertising [...]
Publishers Need to be Mobile Ready – Whether They Like It or Not: Q&A with Phil Barrett, SVP & GM, Purch
Publishers don't have an easy ride; and with so much to navigate in a constantly changing digital environment, the challenges they face become greater and more pronounced. How can publishers win in a world where Facebook and mobile apps seem [...]
Industry Predictions: How Will Advertisers Approach Digital Marketing in 2017?
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable. In a series of features reflecting on the past year and looking ahead to what [...]
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