Mathew Broughton

Research Lead

Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.

Articles by Mathew

• ExchangeWire Media Pulse Snapshot (H1 2025) - Publisher Monetisation

  2 weeks ago News

  

  In this Media Pulse H1 2025 snapshot, we look at the major issues and trends in publisher monetisation over the first half of this year...

  Big TechPublisherSocial MediaTracking

• Brand Safety in the AI Age

  4 months ago News

  

  In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]

  AIBrand SafetyBrand Suitability

• The Stack: Streaming TV On a Roll?

  5 months ago News

  

  This week on The Stack: TV developments; today's MadTech Daily A busy week in TV this week, 100 years (plus one month) since John Logie Baird first televised ventriloquist dummies to Selfridges shoppers. Joint industry currency (JIC) Barb announced that it [...]

  AICTVTV

• Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

  5 months ago News

  

  In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...]

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• Digest: Chaos in AI

  5 months ago News

  

  In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool. Creative industries fight back against UK AI plans Thousands of UK creative [...]

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• Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

  6 months ago News

  

  In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix Expands EMEA Programmatic Offering Netflix has expanded its programmatic offering within the [...]

  AICTVMetaNetflixProgrammaticUS

• Japan to Issue Antitrust Order Vs Google; UK Streaming Ads Market Passes £1bn

  7 months ago News

  

  News in brief: Japan to issue antitrust order versus Google; UK streaming ads market passes £1bn; and Reuters and Gannett to launch bundled subscription. Japan to issue antitrust order versus Google The Japan Fair Trade Commission (JFTC) is set to issue Google [...]

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• 2025 Predictions: Policy & Regulation

  7 months ago News

  

  As with all industries, government regulation across the globe is set to have a critical impact on the advertising industry throughout 2025. From updates to privacy legislation, affecting targeting and the use of consumer data, through to new laws governing [...]

  AntitrustPrivacyRegulationSustainability

• Google vs DoJ: What's the Impact of the Proposed Action?

  9 months ago News

  

  The US DoJ has published its proposed remedies after Google was found guilty of monopolistic practices. What does it mean for the media and ad tech industries? Mat Broughton takes a look... Following the US Department of Justice (DoJ) ruling that [...]

  Ad TechGoogleRegulation

• Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny

  9 months ago News

  

  News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [...]

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