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Broadsign Acquires Netherlands-Based DOOH DSP OutMoove
Broadsign, developer of the leading out-of-home (OOH) advertising platform, today (May 13th, 2024) announced that it has acquired Netherlands-based digital OOH (DOOH) ad tech provider OutMoove. The transaction, which includes OutMoove’s business and DOOH demand-side platform (DSP) technology, will enable OutMoove [...]
VideoElephant Appoints New VP Of Streaming Partnerships To Accelerate Development Of Free Ad-Supported Streaming TV Services
VideoElephant CEO Stephen O’Shaughnessy today (9th May, 2024) announced that Preeya Naul is joining the company as vice president, streaming partnerships. In this newly-created position, Naul will be charged with expanding the distribution of the company’s O&O FAST channels as [...]
Adelaide Expands Adelaide for Publishers with Advanced Audio Capabilities, Welcoming Major Audio Partners
Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants [...]
Clinch Expands Omnichannel Audio Reach through Strategic Partnership with Consumable
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (9th May, 2024) a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch's [...]
impact.com Maintains Momentum with Strong Q1 Results
impact.com, the world’s leading partnership management platform, announced continuing strong performance in 2024, adding more than 500 brands and partners to its total client roster, welcoming leading brands including Under Armour, SumUp, Gatorade, and AG1 (formerly Athletic Greens). impact.com’s continued growth [...]
Taptap Launches CTV Solution Powered by Location Intelligence
Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting. Taptap’s [...]
Overwolf Acquires NitroPay, Becoming Leading Ad Tech Platform Globally for Gamers
Overwolf, the all-in-one platform that enables creators to build, share, and monetise in-game apps, mods, and private servers, today (8th May, 2024) announced the acquisition of NitroPay, a gaming ad tech company that helps website publishers monetise their site traffic [...]
Adform and VIOOH Grow Partnership to Power DOOH Performance and Measurement Globally
Adform, the most powerful and safe media buying platform built for game changers, today (8th May, 2024) announces its growing partnership with VIOOH, one of the leading premium global digital out-of-home (DOOH) marketplaces. This strategic alliance sees Adform's DSP integrate [...]
Xapads Launches in The UK With Appointment of James Eppinger as Country Head
Xapads, the leaders in advanced programmatic and innovative ad-tech solutions, today (8th May, 2024) announces the appointment of James Eppinger as Country Head, UK as it expands its operations into the market and looks forward to scaling its growth across [...]
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