PressBox Articles
Eskimi and Anzu Partner to Offer Programmatic, Blended In-Game Advertising to Brands Across the World
Anzu.io, the world’s most advanced in-game advertising platform, announced today a partnership with Eskimi, a full-stack programmatic and data platform, to increase opportunities for brands to access the exploding gaming market via in-game advertising. The gaming audience has reached over [...]
Inskin Media Partners with Lumen Research to Offer Predictive Attention Estimates
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver [...]
Talon Strengthens International Programmatic OOH Capabilities with Hivestack
The Talon Group, the leading global independent Out of Home (OOH) agency, today announced a partnership between its International and German businesses, with Hivestack, a global ad tech leader in programmatic digital OOH (DOOH). The new partnership enables Talon and its international operation [...]
JustPremium and Future Plc Partner for Extensive Testing on Google’s Web Vitals Initiative
Future Plc, the global platform for specialist media, and programmatic rich media platform JustPremium have partnered for extensive testing on Google’s upcoming launch of Core Web Vitals in May 2021 to provide guidance that ensures publishers offer fully CLS compliant [...]
ID5 Raise $6m in Series A Funding
ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support ID5 in growing its privacy-first identification service for the [...]
Primis Announces Expansion of Its Net15 Payment Initiative
Primis (a part of Universal McCann and Interpublic Group), the leading video discovery platform for global publishers today announced that it is committed to extending its Net15 payment initiative through the end of 2021. The program was designed to provide [...]
VlogBox Enters the Top 3 Publishers List on Roku
VlogBox, a global CTV app development and ad monetisation platform, has taken the 3rd place in the general CTV apps category according to the number of channels on Roku, a leading streaming video platform. The VlogBox team has recently undertaken a [...]
Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide
Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]
67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV
More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]
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