Video

• Index Exchange CEO Andrew Casale Discusses How Publishers Can Manage Multiple Header-Bidding Vendors

  9 years ago Trader Talk

  

  With the growth in header bidding, and the growing number of 'header' solutions on the market, publishers are effectively drowning in JavaScript. How can they manage multiple header-bidding vendors, and ensure increased yield? Here Index Exchange CEO Andrew Casale outlines various options [...]

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• Beating Facebook at Native: The Opportunity of Programmatic Native for Buyer & Sellers

  9 years ago Trader Talk

  

  Facebook have proven the value of native advertising by building a multibillion dollar ad business around it. Publishers have been trying to build a 'native' strategy. In this episode, we speak to Ari Lewine, co-founder of TripleLift. Here, he discusses the [...]

• Equinix's Fight Against Ad Fraud

  9 years ago Trader Talk

  

  The online advertising industry is continually troubled by fraud, both on the buy-side and sell-side of programmatic online advertising trading. Publishers, media buyers and advertising technology vendors are united in their quest to eliminate ad fraud and to create and [...]

• How We Can Make Mobile Advertising Work Better for Advertisers & Publishers

  9 years ago Trader Talk

  

  At a recent event, hosted by xAd and The Rubicon Project, ExchangeWire's Ciaran O'Kane moderated a discussion on the "future of mobile". The thrust of the debate centred on mobile ad buying and its inherent challenges on the demand and [...]

• What is Google's AMP? Why Ad Tech Needs To Be Ready

  9 years ago Trader Talk

  

  Late last year, Google announced Accelerated Mobile Pages to help publishers create mobile web pages that load more quickly than sites traditionally do on mobile. It's all about the user experience, says Google. But the reality is a little different. Facebook's massive user [...]

• Thomson's Adrian Maguire Discusses Transition From Traditional High Street Model to Digital Travel Giant

  9 years ago Trader Talk

  

  In this episode of TraderTalk TV, Adrian Maguire, head of digital analytics at Thomson (part of TUI Group, the world's number one tourism business) tells us how the brand evolved from a high street holiday shop to online travel giant. Maguire [...]

• Navigating The Programmatic TV Landscape

  9 years ago Trader Talk

  

  Earlier this year, at ATS New York, just weeks after Dish announced they are to offer a programmatic exchange for TV advertisers, Brian Stempeck, chief client officer at The Trade Desk gave a keynote presentation about how marketers should be [...]

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• Nate Woodman, GM, Demand Solutions at IPONWEB Discusses Incremental Lift & Demand Side Attribution

  10 years ago Trader Talk

  

  Earlier this year at ATS NYC, Nate Woodman, GM, demand solutions at IPONWEB gave a fascinating keynote presentation in which he discussed: incremental lift and demand side attribution, a topic the industry flirts with but never really dives into. His [...]

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• A Review Of the Ad Tech Year

  10 years ago Trader Talk

  

  Earlier this year, ExchangeWire hosted ATS New York. The day started with a fireside chat between ExchangeWire’s CEO, Ciaran O’Kane and Michael Rubenstein, president, AppNexus. The discussion focussed on the future of independent ad tech companies, how publishers are fighting [...]

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• How Data Unleashes Value in Programmatic Video

  10 years ago Trader Talk

  

  Earlier this year, at ATS New York a panel of experts from the online video advertising field discussed the current state of the market and what the future holds. The discussion covered topics such as the need for publishers to [...]

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