Weekly Roundup: US & Canada
Weekly news roundup Americas; S4M Launches the First Online Drive-To-Store ROI Calculator
S4M Launches the First Online Drive-To-Store ROI Calculator S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store [...]
Weekly RoundUp - Americas; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market
On this week's news roundup; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market. Adsquare Appoints Key Executives Across US & EMEA Adsquare, a leading global real-time data exchange announced today the appointments of Michael Schlueter as VP Platform Partnerships & [...]
News Round up - Americas; S4M has showcased First Saas Platform for Drive-To-Store
This week's news roundup features S4M, a leading mobile programmatic platform which showcased the latest version of FUSIO by S4M, its drive-to-store technology. The platform enables marketers to have complete access to a handful of exciting new features that bridge online [...]
Weekly News Roundup: Americas; Adsquare Expands In The US Midwest and appoints new Sales Director
On this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Americas region - and on this edition: Adsquare Expands In The US Midwest And Appoints Sales Director In Chicago Adsquare Expands In The Midwest And Appoints Sales Director In [...]
Trusted Media Brands & Taboola Expand Partnership; MPP Global Partners with Dynamic Yield
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: Trusted Media Brands and Taboola expands partnership; MPP and Dynamic Yield partner; AppLift launches new audience segmentation; GumGum releases brand safety research; [...]
TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week's edition: TAG requires ads.txt use by publishers; Eyeota raises Series B funding; Taboola's self-service business grows; OpenX is already GDPR-compliant; Centro finds programmatic is [...]
InMobi Acquires AerServ; Swrve Partners with Segment
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AerServ acquired by InMobi; Swrve and Segment partner; Phoenix Marketing acquires TV Brand Effect assets from Nielsen; Bombora builds data cooperative; and [...]
Sizmek Announces Total Transparency; Dentsu Aegis Network Acquires HelloWorld
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Sizmek offers transparency across its AI-enabled platform; Merkle acquires HelloWorld; Vistar Media partners with LiveRamp; IAB & 4A’s release long-form video terms; [...]
Smart Becomes ads.txt-Compliant; MNI Targeted Media Launches Attribution Solution
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Smart becomes 100% ads.txt-compliant; MNI Targeted Media launches attribution platform; engage:BDR lists on ASX; Smaato study shows doubling of mobile video ad [...]
Nexstar Acquires LKQD; Smaato Advances In-App Viewability Measurement
ExchangeWire round up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: LKQD acquired by Nexstar; Smaato integrates with Moat for in-app viewability measurement; Viant Media and IRI partner; dataxu launches Open AI for [...]
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