Weekly Roundup: US & Canada
DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DigiTrust consortium continues to grow; Sizmek and Tapad partner; Triton Digital integrates with AudioTrade; Sojern acquires Adphorus; Drawbridge integrates with The Trade [...]
AppNexus Launches Programmable DSP; PubMatic Announces Fraud-Free Program
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AppNexus launches programmable DSP; PubMatic cleans up the ecosystem with fraud-free program; The Trade Desk partners with Pinsight Media; Videology reports Advanced [...]
Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen launches person-level TV DMP; Vistar launches private marketplace for DOOH; Adform partners with Hivestock; Sizmek partners with industry partners for viewability [...]
The Trade Desk Acquires AdBrain Assets; Neustar Partners with J.D. Power
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: AdBrain assets acquired by The Trade Desk; Neustar and J.D. Power partner; Grapeshot integrates with MediaMath; Sharethrough and Adobe Advertising Cloud integrate; [...]
Forensiq Releases Fraud-Detection Algorithm; QuanticMind Launches Shopping Solution
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Forensiq release a new algorithm; QuanticMind launches a new shopping solution; ActionIQ raises USD$30m; Cuebiq partners with Drawbridge; Cedato launches supply path [...]
Marketo Expands Product Suite with ContentAI; OpenX Hires New CTO
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ContentAI added to Marketo product suite; New CTO at OpenX; Horizon Media launches Audience Mapping Platform; Trade Associations ask CBA to improve [...]
QuanticMind Raises USD$20m; TripleLift Partners with TabMo
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: QuanticMind raises Series B funding; TripleLift and TabMo partner; SpotX integrates with Amazon’s TAM; Veritone and iHeartMedia partner; TVadSync expends in the [...]
Nielsen Acquires Visual IQ; AdMore Partners with Mediaocean
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Nielsen acquires Visual IQ; AdMore and Mediaocean partner; Taboola launches Data Marketplace; Salesforce launches Salesforce Data Studio; Nativo integrates with Bidswitch and [...]
ViralGains Raises USD$13.5m; Gravity4 Accepts Cryptocurrency
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: ViralGains raises USD$13.5m Series B; Gravity4 first to accept cryptocurrency; mParticle raises USD$35m; Havas acquires The 88; SpotX and FreemantleMedia partner; Chartboost [...]
Tremor Rebrands to Telaria; SpotX Supports ads.txt
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Tremor Video rebrands; SpotX to support IAB’s ads.txt; AppNexus and Rubicon launch Prebid.org; Vistar Media expands into Canada; Krush and Frequency Networks [...]
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