Weekly Roundup: US & Canada

  • Trusted Media Brands & Taboola Expand Partnership; MPP Global Partners with Dynamic Yield

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  • TAG Requires Publishers to Use Ads.txt; Eyeota Raises USD$12.5m in Series B

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  • InMobi Acquires AerServ; Swrve Partners with Segment

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  • Sizmek Announces Total Transparency; Dentsu Aegis Network Acquires HelloWorld

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  • Smart Becomes ads.txt-Compliant; MNI Targeted Media Launches Attribution Solution

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  • Nexstar Acquires LKQD; Smaato Advances In-App Viewability Measurement

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  • DigiTrust Consortium Strengthens Position; Sizmek Partners with Tapad

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  • AppNexus Launches Programmable DSP; PubMatic Announces Fraud-Free Program

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  • Nielsen Launches TV DMP; Vistar Media Launches Private Marketplace

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  • The Trade Desk Acquires AdBrain Assets; Neustar Partners with J.D. Power

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