Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Julien Gardes Discusses The Data-Driven Ad Market In France And Rubicon's Relationship With La Place Media

  13 years ago News

  

  This year's ATS Paris was ExchangeWire's biggest event yet in France. The data-driven ad market is growing fast, and is leading the way in innovation compared to the other two big markets in Europe. Over the past twelve months we [...]

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• Moving Beyond Differentiation: Why Diversification Can Evolve The Agency Economic Model

  13 years ago News

  

  The agency model has been getting a kicking in the trade press (US mostly) of late. People who have never worked in an agency have been writing derisory reports concerning flailing business models, stunted innovation and even at times media [...]

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• Is it Time For Ad Tech to Abandon its Low Margin Tech Business and Embrace the Media Opportunity?

  13 years ago News

  

  There is a growing feeling in the industry that the ad tech space is about to hit choppy waters. Follow on rounds are not forthcoming - and the exit strategy is not as clear as it was some 12-24 months [...]

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• Is The Programmatic Upfront Really In The Interests Of Advertisers?

  13 years ago News

  

  A recent article published by ExchangeWire took a look at defining the opportunities and challenges around ‘programmatic premium’. The article tries to define "programmatic premium" as well as attempting to uncover how it might be executed. The article garnered a [...]

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• AppNexus Partners With Interactive Media To Power "Premium Publisher Platform", As German Sales Houses Close Ranks

  13 years ago News

  

  Interactive Media, one the top two sales houses in Germany, has entered into a partnership with AppNexus, to power its new new "Premium Publisher Platform". ExchangeWire understands that the deal will focus primarily around the ad serving of all of [...]

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• PubliGroupe Acquires 85% Ownership of Improve Digital as European Publisher Looks to Invest in Proprietary Technology

  13 years ago News

  

  European SSPImprove Digital has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquires 85% of the Improve Digital shares, fueling Improve Digital’s international expansion and technology development. The company will operate as [...]

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• Programmatic Premium: Why The Market is Still Not Ready to Adopt

  13 years ago News

  

  Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up by many as a means to deliver improved yield and revenue for publishers drowning in unsold, but is programmatic buying [...]

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• Ross McNab, Co-founder & CRO, Kinected Discussing New MediaMath Partnership & DSPs in the Australian Market

  13 years ago News

  

  Ross McNab is Co-Founder and Chief Revenue Officer of Kinected, a company whose stated purpose is to launch and operate world-class ad technologies in the Australian and wider APAC region, with partners, Unified, BlueKai and TagMan. To these existing companies, [...]

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• Damon Scrarr, Commercial Director at Yahoo!7, Discusses The Australian Mobile Ad Market

  13 years ago News

  

  Damon Scarr is Commercial Director at Yahoo!7. Here he discusses the maturing mobile ad market in Australia and how publishers there can build a sustainable revenue model in the mobile channel. Mobile advertising seems to have had several false starts over [...]

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• 5 Sur 5 Coming To ATS Paris October 24

  13 years ago News

  

  ATS Paris is just two weeks away. The full agenda and speaker's list are now available on the ATS Paris site. As we did with London this year, we are pushing more use-cases and presentations at ATS Paris 2012 — we are [...]

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