Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
PubliGroupe Acquires 85% Ownership of Improve Digital as European Publisher Looks to Invest in Proprietary Technology
European SSPImprove Digital has signed a strategic agreement with Swiss-based PubliGroupe, a provider of marketing and media sales services. PubliGroupe acquires 85% of the Improve Digital shares, fueling Improve Digital’s international expansion and technology development. The company will operate as [...]
Programmatic Premium: Why The Market is Still Not Ready to Adopt
Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up by many as a means to deliver improved yield and revenue for publishers drowning in unsold, but is programmatic buying [...]
5 Sur 5 Coming To ATS Paris October 24
ATS Paris is just two weeks away. The full agenda and speaker's list are now available on the ATS Paris site. As we did with London this year, we are pushing more use-cases and presentations at ATS Paris 2012 — we are [...]
Videology Group Moving Beyond The PreRoll With The Acquisition Of Lucid Media
Did Videology just become another end-to-end stack? Amidst all the Advertising Week releases, events and industry noise, Videology announced that it was acquiring LucidMedia for an undisclosed amount. For anyone outside of the US, Lucid Media was a successful ad network [...]
Making The Stack Even Stickier: Google Introduces Tag Management And Attribution Tools As It Looks To Attract More Marketer Spend
Google has (quietly) unveiled two new products in recent weeks which could have a lasting impact on various operators in this space. The two products in question are Google Tag Manage and DFA Attribution Modelling. The product releases are significant. Time [...]
Brandscreen Raises $11 Million In Series B Round, As It Looks To Expand Across APAC Region
Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co investors including [...]
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