Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Programmatic Premium: Why The Market is Still Not Ready to Adopt
Programmatic premium is largely seen as the key driver for continued growth in automated buying. It has been held up by many as a means to deliver improved yield and revenue for publishers drowning in unsold, but is programmatic buying [...]
5 Sur 5 Coming To ATS Paris October 24
ATS Paris is just two weeks away. The full agenda and speaker's list are now available on the ATS Paris site. As we did with London this year, we are pushing more use-cases and presentations at ATS Paris 2012 — we are [...]
Videology Group Moving Beyond The PreRoll With The Acquisition Of Lucid Media
Did Videology just become another end-to-end stack? Amidst all the Advertising Week releases, events and industry noise, Videology announced that it was acquiring LucidMedia for an undisclosed amount. For anyone outside of the US, Lucid Media was a successful ad network [...]
Making The Stack Even Stickier: Google Introduces Tag Management And Attribution Tools As It Looks To Attract More Marketer Spend
Google has (quietly) unveiled two new products in recent weeks which could have a lasting impact on various operators in this space. The two products in question are Google Tag Manage and DFA Attribution Modelling. The product releases are significant. Time [...]
Brandscreen Raises $11 Million In Series B Round, As It Looks To Expand Across APAC Region
Brandscreen announced this morning that it is raising a further eleven million dollars in a new round of funding. The Series B round was led by Macquarie Capital Group Limited (“Macquarie Capital”), and was joined by new co investors including [...]
ATS Paris Agenda And Speakers Details Now Available For October 24 Event
ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for our second big event in Paris. A lot has happened over the past twelve month in the French market. We [...]
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The Boris Mouzykantskii Keynote, ATS London 2012
Boris Mouzykantskii, IPONWEB CEO, gave one of the best keynotes of the day at the recent ATS London. The presentation entitled, Unpacking The Black Box, lifts the veil on ad trading strategies of agency trading desks, DSPs and direct advertiser [...]
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