Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• Steve Geelan Talks About The VIM Data And Re-Targeting Proposition In The APAC Region

  15 years ago News

  

  Steve Geelan, Valued Interactive Media General Manager, talks about VIM's data and re-targeting proposition across the APAC region, trends in the marketplace and the move into Singapore and Hong Kong. Can you give an overview of Valued Interactive Media’s re-targeting proposition? As [...]

  APACCreativeDataExchangeProgrammaticPublisherTargetingTechnology

• Weborama Discusses First Quarter Results, Southern European Strategy, And The Potential Of The New Data Offering Across Europe

  15 years ago News

  

  Weborama, a leading European ad technology company, announced strong revenue growth in the first quarter of this year when numbers were released last week. Here Alain Levy, CEO at Weborama, and Mathieu Roche, Managing Director UK, discuss the first [...]

  Ad NetworkAd ServerAgencyDataDisplayExchangeTargetingTrading

• Alex Spurzem Discusses The PHD Exchange Strategy In Australia And The APAC Region

  15 years ago News

  

  Alex Spurzem is the Head of Search & Screen Trading at PHD Australia. Here he discusses the exchange strategy for both PHD and OMD across the APAC region, the growth of the exchange marketplace, and the evolving sell-side trading strategies of [...]

  AgencyExchangeProgrammaticTrading DeskVideo

• Thomas Promny Discusses The RevenueMax Proposition & The German RTB Market

  15 years ago News

  

  Thomas Promny is Co-Founder of German yield optimizer, RevenueMax. Here Promny discusses the company's offering, the development of the German RTB market, and some of the supply-side concerns and opportunities around impression-level buying in Germany. Can you give some overview [...]

  DisplayPerformanceProgrammaticPublisherTrading

• Laurent Cordier Discusses Growth Of AdX Volumes In Europe, European RTB Trends, And The Potential Of Real-Time Video Inventory

  15 years ago News

  

  AdX remains the leading RTB marketplace in Europe - as the sheer volume of long tail GDN publishers continues to make it the largest RTB buying point in the region. Here Laurnet Cordier, Google's EMEA Director for ad exchange [...]

  Ad NetworkAd ServerAgencyDisplayDSPExchangeProgrammaticPublisherTrading

• Jason Fairchild Discusses The OpenX APAC Exchange Offering And Its Partnership With Regional Players Like Dentsu-CCI

  15 years ago News

  

  The OpenX exchange offering in the APAC region is very much based around local partnerships. Here Jason Fairchild, Chief Revenue Officer at OpenX, discusses the Dentsu-cci deal and the potential for further growth in the region's exchange marketplace. [...]

  Ad ServerExchangeProgrammatic

• Joe Apprendi, CEO, Collective, Discusses The Recent WebTV Acquisition And The Growth In The Online Video Market

  15 years ago News

  

  Emily Steel's story yesterday about the growth in the US upfront tv ad market confirmed that brand is still big on TV - despite the changing media habits of the general populace. It reigns supreme in ad land. [...]

  Ad NetworkAgencyDisplayTargetingVideo

• Where To Now For The Ad Network? Senior Ad Net Execs Discuss The State Of The Present Model

  15 years ago News

  

  Recently ExchangeWire asked a number of leading and emerging ad network players the following series of questions to get their perspective on the changing European display landscape: “There’s been a lot of debate around how ad networks can work with the [...]

  Ad NetworkAgencyDisplayExchangeProgrammaticPublisherTrading

• Whither The Ad Network? Industry Insiders Debate Some Of The Critical Challenges Facing The Predominant Ad Net Model

  15 years ago News

  

  I wrote a piece recently entitled "The Life & Death Of The Ad Network". I argued that the rise of real-time ad trading would fundamentally change the way ad nets currently do business - but concluded that the ad [...]

  Ad NetworkAgencyDataDisplayDSPExchangeProgrammaticPublisherTargetingTrading

• Ros Allison Director of VivaKi Nerve Center, Australia, Gives Some Insight Into The Growth Of The Local Exchange Marketplace

  15 years ago News

  

  VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's [...]

  AgencyDisplayTrading