Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

TraderTalk: Global Podcast Series On Data-Driven Media Buying To Launch In June
15 years ago News

ExchangeWire is launching a global podcast series focused on the data-driven display market - as well as other biddable media including mobile, video, and addressable TV. TraderTalk will discuss the big industry issues, and will speak to the key [...]
Ad Network Ad Server Ad Verification Agency attribution DACH Display DMP EMEA Exchange Publisher Targeting Trading Video
Some Observations Around The Data-Driven Display Market In Germany
15 years ago News

I've been trying to figure out the German display market for some time. It's ridiculously confusing. If you were to draw up a Kawaja eco-system map for Germany everyone would occupy the same two or three squares because [...]
Ad Network DACH Display Exchange Programmatic Trading
Toby Ross: It Is Imperative That We Can Build Business Models Which Protect Our Core Interests
15 years ago News

Interesting to get the perspective of a large publishers in a market where ad networks don't dominate, and where most of the selling is done directly. With few third parties in sight. Will automation work in this type [...]
Ad Server Agency Display Exchange Programmatic Publisher Targeting Trading
Toby Ross, Head of Strategic Alliances at Fairfax Digital Discusses Publisher Data, Automated Media Trading and Ad Exchanges
15 years ago News

Toby Ross is the Head of Strategic Alliances at Fairfax Digital. Here he discusses publisher data, automated Media Trading and ad exchange adoption in the Australian market. Can you give an overview of Fairfax Digital, its companies and offering in both [...]
Agency Data Display Exchange Measurement Programmatic Publisher SSP Supply Side Technology Trading Trading Desk
What Can RTB Really Do For Marketers?
15 years ago News

ExchangeWire filled in for Gina Lovett on NMA this week, providing an overview of why marketers should use RTB. It's a nuts and bolt piece on the nascent buying strategy - but it made for some interested discussion in [...]
Display Programmatic
Karim Attia Discusses The Nugg.ad Data Offering, Why Questionnaires Can Work Outside Of Germany And User Privacy
15 years ago News

Karim Attia is Chief Business Development Officer at nugg.ad, a leading European data company. Here he outlines the nugg.ad approach to collecting and segmenting data, why questionnaire can work outside Germany and how the company is addressing privacy concerns. Can [...]
Data Display Targeting
Sean Crawford Discusses The Adap.tv Offering In Europe, Real-Time Video Inventory, And Trends In The European Online Video Display Market
15 years ago News

It seems everyone in the space is getting into online video. Publishers. Ad networks. Agency trading desks. And why not? Online video commands high CPMs. And there is a direct line into the much [...]
Display Programmatic Video
ICO Issues Ten Page Guideline On The New EU Directive, As May 26 Looms For The Online Advertising Industry
15 years ago News

The ICO issued a vague ten-page document on the new EU directive that is due to come into force on May 26. I've had several emails and phone calls from industry people about the ICO recommendations - and the [...]
Ad Network Agency Data Display Exchange Publisher Trading
Vizury's Chetan Kulkarni, Co-founder & CEO, Discusses Their Re-Targeting Proposition And Trends In The APAC Marketplace
15 years ago News

Vizury's Chetan Kulkarni, Co-founder & CEO, talks about the company's Visitor Relationship Management platform and re-targeting proposition across the APAC region. Can you give an overview of Vizury’s re-targeting proposition? We fundamentally believe that retargeting should be conceptualized and executed, in line [...]
APAC Creative Data Display Exchange North America Performance Programmatic SSP Targeting
Why The Publisher Trading Desk Will Be Next To Appear On The Media Buying Landscape
15 years ago News

Now I know some of you out there are going to give me a verbal slap down for coming up with a new acronym - but the Publisher Trading Desk (or PTD) could actually be a viable and profitable entity [...]
Data Display DMP DSP Exchange Programmatic Publisher