Aimee Newell Tarín

Editor

Articles by Aimee

• Google Delays Cookie Deprecation; Revolut Explores Advertising Opportunity

  2 years ago News

  

  On today’s news digest: The Cookieless Can has Been Kicked Again; Revolut Explores Monetising Customer Data; Amazon Launches New Grocery Delivery Subscription Plan In news that will surprise very few, Google have announced that the plans for cookie deprecation in Q4 [...]

  AIAmazonDataUK

• US Presses for TikTok’s Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta’s Llama 3 Available

  2 years ago News

  

  On today’s news digest: US Presses for TikTok’s Sale or Ban; SkyShowtime and Paramount Announce Ad Sales Partnership; Meta’s Llama 3 Available A revised version of the divest-or-ban TikTok bill in the US has passed the House 360-58, as part of [...]

  AILegalPartnershipTikTokUS

• Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Launches Notes Amid Legal Troubles

  2 years ago News

  

  On today’s news digest: Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes Photo App Available in Australia and Canada  The introduction of Netflix’s ad-supported streaming plans helped attract 9.3 million new subscribers, which [...]

  AdvertiserDisplayNetflixSocial MediaStreamingTikTok

• TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok

  2 years ago News

  

  This week on The Stack: TikTok Lite App Which Pays Users to Watch Videos Under EU Scrutiny; Taylor Swift Back On TikTok; UK Drafting AI Regulations  TikTok made waves in this week’s digest news. Firstly, Taylor Swift made a return to [...]

  AppsEUTikTok

• IPA Bellwether Q1 2024: Budget Growth Remains Strong 

  2 years ago News

  

  Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments.  The UK’s total marketing [...]

  Ad SpendAdvertiserAdvertisingDigital MarketingMarketerMarketing

• Greenbids’ Guillaume Grimbert on the State of Sustainability in Programmatic 

  2 years ago News

  

  In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

  AdvertiserAdvertisingProgrammaticSSPSustainability

• Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings 

  2 years ago News

  

  On today’s news digest: Disney+ to Introduce Always-On Channels; TikTok’s New Rewards App Under Scrutiny; X to Comply With Brazil Supreme Court Rulings  In a move which makes us feel like we are rewinding to the past, Disney is reportedly planning [...]

  AppsElon MuskLegalTikTokTVX

• UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI 

  2 years ago News

  

  On today’s news digest: UK Drafting AI Regulations; OpenAI Opens Tokyo Office; Adobe Working on Generative Video AI  Following in the footsteps of the EU earlier this year, the UK has started drafting regulations for the most powerful AI models. Policy [...]

  AICreativeRegulationUK

• Google Blocking Links to News Outlets on Search; Taylor Swift Returns to TikTok; Legal Loophole Could Bring Political Ads to UK TV Screens 

  2 years ago News

  

  On today’s news digest: Google Blocking Links to News Outlets on Search; Taylor Swift Returns to TikTok; Legal Loophole Could Bring Political Ads to UK TV Screens  In protest of a proposed law which would require tech companies in California to [...]

  CTVGoogleLegalLegislationTikTokUK

• Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit; OpenAI Updates ChatGPT 

  2 years ago News

  

  On today’s news digest: Australian OOH Industry Sees Significant Growth; Apple Loses Bid to Throw Out App Store Fee Lawsuit; OpenAI Updates ChatGPT  Out-of-home (OOH) advertising is booming in Australia: it saw an increase of 9.26% on net media revenue for [...]

  AIAustraliaLawsuitOOH