Aimee Newell Tarín

Editor

Articles by Aimee

• $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend 

  2 years ago News

  

  On today’s ExchangeWire digest: $9.8bn Black Friday online spend record; Brands wasting $600m in holiday season ad spend…  $9.8bn Black Friday online spend record  Black Friday online buying hit a new record in the US, with total online spend coming to a [...]

  Display

• UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech

  2 years ago News

  

  In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting  The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]

  AIBroadcastersRegulation

• Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing 

  2 years ago News

  

  This week: Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing... It has been a turbulent time in the tech landscape, for two companies in particular. X faced significant criticism after ads from major brands like Disney, Apple, and [...]

  AIElon MuskPodcastX

• Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media 

  2 years ago News

  

  On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media…  Sam Altman reinstated at OpenAI  Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [...]

  CookielessCookiesMedia

• X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool 

  2 years ago News

  

  In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool…  X sues watchdog group Media Matters  Following accounts reporting brands' ads on X appearing alongside extremist [...]

  GoogleMeasurement

• Microsoft hires former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team 

  2 years ago News

  

  On today’s ExchangeWire digest: Microsoft hires Sam Altman, former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team.  Microsoft hires Sam Altman, former OpenAI CEO  At the end of last week, Sam Altman, former CEO of OpenAI was [...]

  AIDisplayPodcast

• The Guardian launches cookie-free ad solution; Apple & Disney among companies to suspend ads on X; Tesco trials scan-free checkouts 

  2 years ago News

  

  In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts  The Guardian launches new cookie-free ad solution  At its Upfronts presentation last week, UK newspaper The Guardian [...]

  CookielessCookiesPost-Cookie

• Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok

  2 years ago News

  

  This week: Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok This week has been a big one in terms of crackdowns and their defiances. YouTube announced a crackdown on the use of AI-generated videos [...]

  AIMetaTikTokYouTube

• Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads 

  2 years ago News

  

  In today’s ExchangeWire digest, Meta challenges EU’s digital rules; Microsoft unveils custom AI chips; Amazon to sell products directly through Snapchat ads  Meta challenges EU’s digital rules  Meta is the first company to publicly challenge the EU’s Digital Markets Act. Within the [...]

  EUMetaSnapchat

• Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos 

  2 years ago News

  

  In today’s ExchangeWire digest: Google sends 36% of Safari ad revenue to Apple; Nepal to ban TikTok; YouTube cracking down on AI-generated videos…  Google sends 36% of Safari ad revenue to Apple  According to an expert testifying on behalf of Google, the [...]

  GoogleTikTokYouTube