Aimee Newell Tarín
Editor
Articles by Aimee
ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations
On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations… As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]
Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video
This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [...]
Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings
On today’s ExchangeWire digest: Value of X Falls by 71%; OpenAI Moves to Shrink Risk of Data Privacy Regulation in EU; UK Gov Will Require Ecommerce Platforms to Report User Earnings... Following a ruinous series of events in 2023, X has [...]
Predictions 2024: Economy
It has been a testing year, as inflation and the cost of living crisis have brought about challenges for advertisers and consumers alike. What does 2024 have in store? With good reason, most marketers remained cautious with their ad spend throughout 2023. [...]
Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement
On today’s ExchangeWire Stack: Google’s Tracking Protection Feature to Come Into Effect in Less than 2 Weeks; YouTube’s New Ad Measurement Plans Delayed; Google to Pay Antitrust Settlement… The Christmas season is in full swing, and so is the lead up [...]
Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor
On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor; AUS Proposed Ban on Gambling Ads Met with Resistance As we near the end of the year, you [...]
Predictions 2024: Data Futures
As we move into 2024, the question persists – how can advertisers balance privacy and personalisation within the data conundrum? The ad tech sector has always been at the forefront of innovation, leveraging data analytics to optimise advertising strategies and maximise return [...]
UK Ad Industry Emissions Rose 8.9% from June to December; X under European Commission Investigation; Google to Pay $700m in Antitrust Settlement
On today’s ExchangeWire digest: UK ad industry emissions rose 8.9% from June to December; X under European Commission investigation; Google to pay $700m in antitrust settlement… By now, most of us are aware that carbon emissions are an industry problem. Are [...]
AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans
On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]
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