Aimee Newell Tarín
Editor
Articles by Aimee
2025 Predictions: Open Web
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites [...]
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds
News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [...]
TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard
News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost TikTok Restored After Brief [...]
The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight
This week on The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight; Today's MadTech Daily This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the [...]
The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase
News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase Latest Ad Tech Acquisitions The Trade Desk plans to acquire ad tech company [...]
CMA Launches Google Search Investigation; TikTok Denies Sale to Elon Musk while Users Migrate to RedNote; Indonesia Plans Social Media Age Restrictions
News in brief: CMA Launches Google Search Investigation; TikTok Denies Discussion of Sale to Elon Musk While Users Migrate to Red Note; Indonesia Plans Social Media Age Restrictions CMA Launches Google Search Investigation On Tuesday, the UK’s Competition and Markets Authority launched [...]
What is the Future of Brand Safety on Meta's Platforms?
What could Meta’s decision to scrap fact-checking on its social media platforms mean for the ad industry? We look at the changes announced by Meta, examining how its brand safety could be impacted and how this could affect advertisers and [...]
Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins
News in brief: Meta and Amazon Distance Themselves from DEI; Venu Sports Streaming Cancelled; Apple UK Antitrust Trial Begins Meta and Amazon Distance Themselves from DEI Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo [...]
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