Aimee Newell Tarín
Editor
Articles by Aimee
Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok
News in brief: Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok Meta Tests Ads on Threads Meta has begun to test ads on its Threads platform “with a handful of brands in [...]
CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports
News in brief: CMA Launches Mobile Investigation into Apple and Google; Ströer Explores Sale of Core Ad Business; Havas Acquires CA Sports CMA Launches Mobile Investigation into Apple and Google The UK’s Competition and Markets Authority (CMA) has launched strategic market status [...]
The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion
Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]
WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms
News in brief: WHSmith to Launch Retail Media Ad Network; Netflix Exceeds Ad Revenue Targets; Users Boycott Meta Platforms WHSmith to Launch Retail Media Ad Network WHSmith is launching a retail media business: it will combine both in-store and digital out–of-home media [...]
Trump Signs TikTok Ban Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold
News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold Trump Signs TikTok Delay and Repeals Executive Order on AI Safety Following last weekend’s commotion over [...]
AcquisitionAILegalNorth AmericaRegulationSocial MediaTikTokUS
2025 Predictions: Open Web
What’s in store for the open web in 2025? We asked ad tech industry leaders for their predictions. As the open web becomes increasingly saturated with content and new websites, the risk of advertising in the environment is growing. Low-quality websites [...]
Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds
News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [...]
TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard
News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov Gives Creative Industries £60m Boost TikTok Restored After Brief [...]
The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight
This week on The Stack: Latest Ad Tech Acquisitions; Google and Apple in Antitrust Spotlight; Today's MadTech Daily This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the [...]
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