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JWP Connatix Appoints Dr. Kenneth Rona as First Chief AI Officer
JWP Connatix, a leading video technology and monetisation platform, today (8th July, 2025) announced the appointment of Kenneth Rona, Ph.D. as its first chief AI officer. In this newly created role, Dr. Rona will lead efforts to transform JWP Connatix into [...]
Seedtag Appoints Brian Gleason as New Chief Executive Officer
Seedtag, the global leader in neuro-contextual advertising, today (8th July, 2025) announced the appointment of Brian Gleason as its new chief executive officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of chief executive [...]
Axeptio et Stape unissent leurs expertises pour rendre accessible le server-side tracking à l’international
Axeptio, leader des solutions de gestion du consentement en Europe et sur les continents américains, et Stape, acteur incontournable du server-side sur la scène internationale, annoncent un partenariat pour démocratiser le tagging côté serveur à l’échelle mondiale. Dans un contexte où [...]
Adelaide Releases Independent Review by MediaSense Validating AU’s Effectiveness & Predictive Power
Adelaide, the leader in attention-based media quality measurement, has released findings from an independent audit conducted by global media advisory firm MediaSense. The review validates the methodology behind Adelaide’s AU metric. It confirms that higher AU scores reliably correlate with [...]
Pentaleap and Skai Announce Partnership to Democratise and Advance an Open Retail Media Ecosystem
Pentaleap Inc., a leading retail media technology provider, and Skai, the leading omnichannel advertising platform for commerce media, today (2 July, 2025) announced a strategic partnership to connect advertiser demand with supply from leading retail media networks around the world. This collaboration brings together Pentaleap’s innovative [...]
Seedtag Outperforms Market with 38% YoY Growth in UK, Accelerating European Momentum and Strategic Investments Across the Region
Seedtag, the global neuro-contextual advertising company, has announced a quarter of significant growth across Europe, with 38% YoY Q2 growth in the UK and double-digit growth across the European region. This follows the appointments of notable recent senior hires across [...]
Experian Maps UK’s Changing Living Patterns
New data reveals the UK is undergoing an ever-evolving transformation in how and where people choose to live, driven by rising living costs, flexible working, and the desire for more space. Analysis from Experian has identified the key and emerging trends [...]
DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today (30th June, 2025) announced the launch of DV Authentic Attention® for Social. The product will first launch with Snap, combining timely platform signals with [...]
Hachette Livre, Decentriq, and First-id Pioneer Privacy-First Data Activation through Clean Rooms
Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]
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