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• LightBoxTV & Caria Partner to Streamline Linear & CTV Campaign Management for Leading Holding Group

  3 months ago News

  

  LightBoxTV, the Total TV planning and workflow platform, has integrated with Caria’s API to simplify campaign execution across linear and connected TV (CTV). The integration is already live and in active use by a major global holding group, with wider [...]

  CampaignCTVTV

• BRAVE Expands Direct Publisher Integrations to Deliver Streamlined Monetisation at Global Scale

  3 months ago News

  

  BRAVE, the radically human SSP built for precision, performance, and transparency, today (6th October, 2025) announced a wave of new direct integrations with leading global app publishers across lifestyle, weather, sports, utilities, and news. This move reflects BRAVE’s strategic shift [...]

  AppsMonetisationPublisher

• Overwolf Grows Brand Partnerships Team with Leaders from Fandom, Spotter & Enthusiast Gaming

  3 months ago News

  

  Overwolf, the all-in-one platform that empowers brands and advertisers to reach more than 113 million gamers each month, today announced the expansion of its global Brand Partnerships team with the addition of three senior leaders, including Annie Por as Director [...]

  DigitalGamingPartnership

• Pixalate Exposes Widespread COPPA Violations in New Report

  3 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, released its Q2 2025 report. The report exclusively examines mobile apps on the Apple App Store and Google Play Store that are registered in the US and [...]

  AppleGooglePrivacy

• Seedtag Launches AURA By Liz, a New Premium Creative Suite to Drive Superior Ad Results

  3 months ago News

  

  Seedtag, the global neuro-contextual advertising company, today (2nd October, 2025) unveiled AURA by Liz, its new suite of premium creative capabilities. Leveraging neuroscience principles, this pre-campaign solution offers creative intelligence and optimisation.  Designed to improve ad performance through in-depth creative analysis [...]

  ContextualProduct Launch

• Pixalate’s August 2025 Brazil Publisher Rankings for Websites & Mobile Apps

  3 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for Brazil. This Index evaluates websites and mobile apps across the Apple App Store and Google Play Store. The [...]

  AppsMobilePublisherWebsite

• Onetag Partners with Lotame to Activate High-Value Global Audiences at Scale

  3 months ago News

  

  Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides [...]

  AudienceCurationDataTargeting

• Pixalate’s August 2025 United States Publisher Rankings for Websites, Mobile & CTV Apps

  3 months ago News

  

  Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August 2025 Publisher Trust Index (PTI) for the United States (US). This index evaluates websites and apps across the Apple App Store, Google Play [...]

  AppsCTVMobilePublisherWebsite

• Picnic Strengthens Measurement Offering Through Happydemics Partnership

  3 months ago News

  

  Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]

  BrandsCampaignCross-Channel

• Ogury et Dentsu lancent le ciblage de personas en CTV

  3 months ago News

  

  Paris, le 1er octobre. Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce le lancement de son offre programmatique dédiée au ciblage de personas en TV connectée (CTV). En France, Dentsu [...]

  CTVMediaProgrammaticTargeting