ExchangeWire PressBox
Articles by ExchangeWire
CyberImpact et Axeptio s’associent pour un marketing numérique performant et conforme au Canada
L’expert québécois CyberImpact, spécialisé dans les solutions d’email marketing et d’automatisation, s’associe à Axeptio, CMP (Consent Management Platform) reconnue à l’international, pour intégrer la gestion du consentement directement au cœur de sa solution de landing pages. Ce partenariat stratégique permettra aux [...]
CyberImpact and Axeptio Join Forces to Drive Compliant, High-Performance Digital Marketing in Canada
The Québec-based email marketing specialist CyberImpact has partnered with Axeptio, aglobally recognised Consent Management Platform (CMP), to embed consent managementdirectly within its landing page solution. This strategic alliance will enable Canadian businesses to activate tracking, targeting, andadvanced marketing automation, legally while [...]
DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary Inventory and Data
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, [...]
StackAdapt Launches AI-Driven Martech Suite for Unified Data & Marketing
StackAdapt, the leading technology company in advertising and marketing, today (15th October, 2025) announced the general availability (GA) of its martech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing solution. Now [...]
Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace
Whilst native advertising has diminished in quality in the last 5 years and has been used traditionally for lower funnel conversion only strategies, Readpeak excels in the mid-funnel where customers are in the explorational and consideration phases of the purchase [...]
Readpeak Turbo Charges Leadership Team with Top Talent from Pinterest, Hearst, & The Trade Desk
Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as head of international growth, Helena Murphy as business lead [...]
Compliant LHF Ads Build Trust in Smaller Brands Finds New Azerion Research
Smaller, less healthy food (LHF) brands should not fear the forthcoming legislation that will restrict when and where they advertise. Rather than weakening performance, compliant ads can increase comfort and trust and evoke positive emotions with viewers. This is a key [...]
PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA
PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced the latest results of a multi-year integration of NVIDIA technology to leverage accelerated computing for programmatic advertising’s unique requirements across the open internet. By working with [...]
Seedtag Appoints Adrien Boyer as SVP of Europe
Seedtag, the neuro-contextual advertising company, today (14th October, 2025) announced the appointment of Adrien Boyer as SVP of Europe. In this new role, Boyer will drive Seedtag's next phase of European growth, managing regional teams, shaping the commercial strategy and roadmap, [...]
Shinka Appoints SVPs of Product & Commercial to Drive Platform & Market Expansion
Shinka, the leading fully transparent and platform agnostic mediation layer for CTV, DOOH, and Audio, today (13th October, 2025) announces the appointment of two new senior vice presidents (SVPs) to its leadership team: Nick Flood, joining as SVP of product [...]
Popular Tradertalks
Latest Posts
-
Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal -
The Stack: OpenAI Challenges Google while Meta Makes Moves -
Risk, Reward, and Resilience: A Look Behind the Industry Curtain at AdTech Connect -
When Screens Converge: What is the Future of CTV and OOH? -
What the Ad Tech Industry Makes of the AdCP Agentic AI Standard
Follow ExchangeWire