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• EscalaX organiza un evento para presentar EX+: su SSP

  2 weeks ago News

  

  EscalaX, empresa global de publicidad programática, celebró en Madrid un encuentro con destacados profesionales del sector para presentar EX+, su supply side platform (SSP). El objetivo del evento fue mostrar las capacidades de la plataforma y generar un espacio de [...]

  EventsInventorySSPTransparency

• FreeWheel Launches AI Agent Infrastructure for Premium Video Ads, Pilots with PMG

  3 weeks ago News

  

  FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (11th March, 2026) announced the launch of its new AI agent infrastructure, powered by FreeWheel’s Model Context Protocol (MCP) Server and a suite of Intelligence tools. These innovations [...]

  Agentic AIAutomationProduct Launchvideo ads

• OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

  3 weeks ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th March, 2026) announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to easily target high-attention CTV inventory in real time. Powered by TVision, [...]

  AttentionCTVMeasurementTargeting

• NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe

  3 weeks ago News

  

  NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers.  As part of its continued investment in data-driven audio solutions, SoundCast is [...]

  ActivismAudioMonetisationPodcastPrivacy

• Seedtag Launches Liz Agent, the Agentic AI Platform for Faster, Smarter Media Strategy

  3 weeks ago News

  

  Seedtag, the global Neuro-Contextual advertising company, today (11th March, 2026) announced the launch of Liz Agent, an agentic AI Platform designed to optimise media planning and campaign activation for brands and agencies.  By leveraging Seedtag’s Neuro-Contextual data, the Liz Agent acts [...]

  AgenciesAIBrandsPlatformsProduct Launch

• Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup

  3 weeks ago News

  

  Stonegate Group, the UK’s largest pub operator with over 4,500 venues, has appointed Fifty as its strategic media partner to lead all media strategy and buying across its portfolio, including Slug & Lettuce, Popworld, Be At One, and Craft Union. With [...]

  AddressabilityAudienceMediaPartnership

• Perion’s AI Agent Outmax Now Available for TikTok, Delivering up to 25% Greater Media Performance in Early Results

  3 weeks ago News

  

  Perion Network Ltd., an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, today (10th March, 2026) announced the launch of its proprietary Outmax AI agent for TikTok. This integration extends Perion’s capabilities to one [...]

  AdvertiserAIProduct LaunchTikTok

• Limelight Inc Hires Programmatic Heavyweight Oshri Raz as VP USA Strategic Alliances 

  3 weeks ago News

  

  Programmatic platform Limelight Inc., the fastest-growing independent white-label platform, has appointed Oshri Raz as VP USA Strategic Alliances to continue to grow the company's fast-emerging footprint in the USA. His primary focus will be on managing the continued fast roll-out [...]

  AppointmentProgrammaticUS

• RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising

  3 weeks ago News

  

  RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced its partnership with The Trade Desk, a global leader in demand-side advertising technology.  RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s [...]

  AgenciesBrandsPartnershipProgrammatic

• PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe

  3 weeks ago News

  

  Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual  coordination, from brief to setup to optimisation. [...]

  Agentic AICampaignPartnership