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• AdPlayer.Pro presenta nuevas funciones optimizadas para resultados en su reproductor de publicidad en vídeo

  1 week ago News

  

  AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...]

  Ad TechDigitalVideo

• Ogury estende la pubblicità basata sulle personas alla Connected TV

  1 week ago News

  

  Ogury annuncia oggi di aver reso disponibile la propria soluzione di advertising basata sulle personas sulla connected TV (CTV), consentendo agli inserzionisti di attivare le stesse personas in modo coerente su più schermi nell’ambito di una strategia multicanale a supporto [...]

  BrandsCross-ChannelCTV

• Ogury rend le ciblage par personas activable en TV connectée

  1 week ago News

  

  Ogury annonce le lancement international de sa solution publicitaire basée sur le ciblage par personas en TV connectée (CTV). Les annonceurs peuvent désormais toucher et engager les mêmes personas de manière cohérente sur plusieurs écrans, dans le cadre de stratégies [...]

  BrandsCross-ChannelCTV

• AdPlayer.Pro Introduces New Results-Driven Features in its Ad-Enabled Video Player 

  1 week ago News

  

  AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...]

  Ad TechDigitalVideo

• Ogury bringt Persona-basiertes Targeting ins Connected TV

  1 week ago News

  

  Das Adtech-Unternehmen Ogury macht seine Persona-basierte Werbelösung nun auch für Connected TV (CTV) verfügbar. Werbetreibende können damit dieselben Personas kanalübergreifend einsetzen und im Rahmen einer Multi-Channel-Strategie konsistent über alle Screens hinweg aktivieren.  Die Fragmentierung der Mediennutzung erschwert es Advertisern zunehmend, Zielgruppen [...]

  BrandsCross-ChannelCTV

• Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

  1 week ago News

  

  Kevel, the API-first retail media technology company, today (25th February, 2026) announced the launch of its native Adobe Experience Platform (AEP) Destination, enabling retailers, marketplaces, and commerce media platforms to activate first-party audience data in real-time for retail media campaigns. The [...]

  Ad TechAIMarketerMediaRetailRetail Media

• Adform Becomes First-Ever DSP to Join ISBA’s Partner Programme, Championing Digital Sovereignty for British Advertisers

  1 week ago News

  Adform, the powerful and safe media buying platform built for game changers, announces a significant milestone as the first Demand Side Platform (DSP) to join ISBA’s Partner Programme, the representative body for British advertisers.  This strategic partnership marks a major step forward [...]

  Ad TechAdvertisingMediaPartnership

• Ogury amplía la publicidad basada en personas a la televisión conectada

  1 week ago News

  

  Ogury ha anunciado hoy la disponibilidad de su solución de publicidad basada en personas en Televisión Conectada (CTV), lo que permite a los anunciantes activar las mismas personas de forma coherente en todas las pantallas como parte de una estrategia [...]

  BrandsCross-ChannelCTV

• Limelight Inc.’s Case Study: Adaptive Rules Centre Delivers Near-3x Revenue Uplift & 10x Fill Rate Improvement for APAC Ad Exchange

  1 week ago News

  

  Limelight Inc., a global programmatic white-label platform, shared a new case study showcasing results from a leading APAC ad exchange deploying their latest feature - Adaptive Rules Centre (ARC). ARC is a rule-based toolkit that lets partners automate performance optimisations [...]

  AutomationMonetisationResearch

• VIOOH Partners With JCDecaux Ireland, Bringing 32% Of Irish Digital OOH Market To Programmatic Buyers

  2 weeks ago News

  

  VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced today (24th February, 2026), a strategic partnership with JCDecaux Ireland, the leading outdoor advertising company in the Irish market, bringing premium digital inventory across the Republic of [...]

  AdvertisingBrandsDOOHOOHOptimisation