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LG Ad Solutions Launches Social Sync powered by Spaceback in the UK
LG Ad Solutions today (25th September 2025) announced the launch of Social Sync powered by Spaceback in the UK, a breakthrough creative solution that allows brands to seamlessly transform their digital and social content into high-impact connected TV (CTV) ads. The [...]
IAB Europe Certifies Albert Heijn as First Retailer under the Retail Media Certification Programme, Audited by ABC
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, is delighted to announce that Albert Heijn has become the first retail media network (RMN) to be certified under the IAB Europe Retail Media Certification Programme. The certification [...]
Euronews Experiences Exponential Growth in Programmatic Ad Revenue with Opti Digital
Euronews, a global media leader delivering independent news across TV and digital platforms, achieved significant year-over-year growth in programmatic advertising revenue in July 2025, following the integration of Opti Digital’s wrapper. With direct campaigns at the core of its monetisation strategy, [...]
Ogury und Annalect schließen Lückezwischen Zielgruppenplanung und Mediaaktivierung
Ogury, führender Anbieter datenschutzkonformer Werbelösungen auf Basis exklusiver Daten, hat eine Audience‑Matching‑Partnerschaft mit Annalect, dem Spezialisten fürdatengetriebenes Marketing der Omnicom Media Group Germany, bekannt gegeben. Im Rahmen derKooperation hat Annalect die Schnittstelle der Audience-Planungsplattform Ogury One in seine eigenen Audience-Lösungen [...]
Silverpush and Adsquare Announce Contextual Location Measurement for YouTube Ads
Silverpush, the contextual intelligence company, today (23rd September 2025) announced a formal global partnership with Adsquare, a leading platform for location intelligence, to power measurement for YouTube ad campaigns. By combining the AI-powered contextual intelligence of Silverpush Mirrors for YouTube with [...]
Anonymised & Bedrock Partnership Enables Accurate ID-Less Targeting & Measurement
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today (23rd September, 2025) announced a new partnership with Bedrock Platform, a modular demand-side platform (DSP) built for signal sovereignty, unified curation, and intelligent activation. This integration [...]
Reach & Relevance: NumberEight Signs New Podcast Partnership with DAX US
Audience intelligence company NumberEight has announced a strategic partnership with DAX US, the global market leader in digital audio advertising. With podcast ad spend rising fast (the latest IAB/PwC outlook shows US revenue climbed to USD$1.9bn (£1.4bn) in 2023 and is [...]
DoubleVerify Announces Commercial Leadership Evolution
DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the evolution of its senior commercial management team and the expansion of its leadership ranks. Current Global Chief Commercial Officer Julie Eddleman [...]
Adzymic Expands Footprint with New Hong Kong Office, Strengthening Commitment to Omnichannel Ad Tech in Greater China
Adzymic (智酶動力), an award-winning provider of omnichannel creative and media solutions, has established its new entity in Hong Kong. Active in the market since 2021, this milestone deepens Adzymic’s roots and reinforces its commitment to delivering cutting-edge dynamic creative optimisation [...]
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