ExchangeWire PressBox

Articles by ExchangeWire

• Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

  1 week ago News

  

  Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform.  The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK [...]

  DOOHDSPPartnership

• LoopMe & Cedara Partner to Tackle Carbon Emissions

  1 week ago News

  

  LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem. The collaboration sees LoopMe integrate Cedara’s platform to help [...]

  EnvironmentalPartnershipSustainability

• LG Ad Solutions Appoints Mike Evans as SVP, Head of US Sales

  1 week ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today (April 22nd, 2025) announced the appointment of Mike Evans as senior vice president, head of US sales. This key leadership hire comes as the company continues [...]

  AppointmentCTVUS

• Taboola Expands UK Operations, Adds New Country Leadership to Support Further Growth

  1 week ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, has announced recent growth in partnerships and new local UK leadership to support further growth.  Over the past 12 months, Taboola has seen significant momentum for its UK operations, recently [...]

  AdvertiserAppointmentUK

• TradPlus Partners with GeoEdge to Elevate Ad Quality and Safeguard the User Experience

  2 weeks ago News

  

  TradPlus, a leading full-solution ad monetisation platform, announces a partnership with GeoEdge, the global leader in malware detection and ad-quality solutions, to fortify its ecosystem against disruptive and harmful advertising. GeoEdge shields the industry from malvertising across digital channels, with [...]

  Ad FraudMobileTransparency

• Mantis Announces New Attention Metrics Tool to Enhance Campaign  Performance

  2 weeks ago News

  

  Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]

  AttentionBrand SafetyBrand SuitabilityCampaign

• Triplelift Commemorates 100 Years of Television with Landmark Industry Report

  2 weeks ago News

  

  TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of Television," marking the centennial of television's first public demonstration.  This milestone anniversary commemorates John Logie [...]

  CTVResearchSSPTV

• DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

  2 weeks ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

  Brand SafetyPrebidProduct LaunchTikTokVideo

• Aceex Kicks Off 2025 with TCF Vendor Status

  2 weeks ago News

  

  Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europe’s [...]

  GDPRPrivacyProgrammaticTransparency

• Zoom Media UK Partners with VIOOH to Expand Programmatic DOOH Footprint Across Gyms & Health Clubs

  2 weeks ago News

  

  Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs [...]

  DOOHMediaPartnership