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Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024. Pixalate [...]
AdPlayer.Pro Releases Q2 2024 Results: Enhanced Header Bidding Features & Advanced Targeting
AdPlayer.Pro, a global provider of advanced SaaS video advertising technology, has released its Q2 2024 report, highlighting significant advancements in its platform's capabilities from April to June 2024. Notably, some of the key developments included the introduction of enhanced header bidding [...]
AdPlayer.Pro publica los resultados del segundo trimestre de 2024: funciones de header bidding mejoradas & targeting avanzado
AdPlayer.Pro, un proveedor global de tecnologías SaaS de publicidad en vídeo, ha publicado su informe del segundo trimestre de 2024, en el que destaca importantes avances en las capacidades de su plataforma desde abril hasta junio de 2024. En particular, algunos [...]
Zeotap Partners with ID5 to Amplify Audience Addressability to Overcome Signal Loss
Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla, and other browsers already operating without third-party cookies, and Google’s recent decision to allow users to [...]
8 Out Of 10 of Brands’ TikTok Videos Not Working According to New Research from DAIVID
Eight out of 10 videos released by brands on TikTok are under-performing. That’s according to new research from global creative effectiveness platform DAIVID, which found that despite TikTok’s increasing importance to marketers, 84% of content released on the social media [...]
VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements
Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [...]
Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [...]
Multilocal Accelerates Growth in Audience Curation: Doubles SSP Partnerships & Expands Team with Key Hire
Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by [...]
AlgoriX Migrates to Google Cloud, Leverages Advanced AI & Machine Learning Tools to Drive Innovation
AlgoriX, an independent global media and technology company and leading provider of advertising solutions, announces a strategic migration to Google Cloud, integrating its data computing, machine learning, and AI infrastructure to the platform. In doing so, the company seeks to [...]
Captify Appoints Jane Wolfson as President, International
Captify, the leading provider of real-time audiences and insights fuelled by Search Intelligence, today (28th August, 2024) announced the appointment of industry leader Jane Wolfson to the position of President, International. In this newly created role, Wolfson will oversee Captify’s [...]
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