Sheila Obeng-King

Articles by Sheila

• Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

  10 months ago News

  

  In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch of retail media network ELEVATE, and new research valuing the global podcast industry at USD$7.3bn, more than double previous estimates. IAB and [...]

  AttentionOOHPodcastRetail Media

• Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Plans

  10 months ago News

  

  In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public [...]

  AIGoogleLawsuit

• Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

  10 months ago News

  

  In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads. Ireland pushes for Big Tech to Vet Financial Ads  Ireland is leading a push within the European Union [...]

  Ad TechAdvertisingBig Tech

• The Stack: A Big Week for Google 

  10 months ago News

  

  This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers and regulators intensified their efforts in the industry. In today’s MadTech Daily, we cover Tripledot’s acquisition of AppLovin’s mobile gaming unit, Apple’s AI search shaking [...]

  AppleContentRegulation

• Digest: LinkedIn introduces New Video Ad Options; US Bill Targets Apple’s App Store Control; EU Takes Action Against Member States 

  10 months ago News

  

  In today’s Digest, we cover LinkedIn’s launch of new video ad options, a US bill challenging Apple’s app store dominance, and the EU’s legal action against member states over failure to comply with the Digital Services Act. LinkedIn introduces New Video [...]

  App StoresAppleDisplayvideo ads

• Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

  10 months ago News

  

  In today’s Digest, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange. Google Broadens Content and Advertising Arsenal Google is making moves across both content [...]

  ContentGoogleRegulation

• Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs

  10 months ago News

  

  In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search. US Seeks to Break Up Google’s Online [...]

  Ad TechecommerceGoogleLegaltemu

• The Stack: Chatbots, Commerce, and Competition

  10 months ago News

  

  This week, AI and e-commerce collided in fresh and fascinating ways. In today’s MadTech Daily, we discuss Mark Zuckerberg’s plans for the new Meta AI app, the latest between Epic Games and Apple, as well as Microsoft’s earnings for Q1 [...]

  AIAppleDisplayMeta

• Digest: Meta Launches new AI App; Snap Suspends Forecast Amid Economic Uncertainty

  10 months ago News

  

  In today’s Digest, we discuss Meta’s new AI app, Snap suspending its forecast amid economic uncertainty, and WPP’s latest revenue figures. Meta Launches new AI App Meta has unveiled a stand-alone AI assistant app, offering users direct access to Meta AI outside [...]

  AdvertisingAI

• Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape

  10 months ago News

  

  In today’s Digest, we cover ChatGPT’s expansion with new shopping features and a partnership, IAB’s digital video projection, and how e-commerce platforms are adjusting to new tariffs. ChatGPT Expands with New Shopping Features and Partnership OpenAI has rolled out a series of online [...]

  Ad SpendAIE-CommerceUS