Video
PulsePoint's Michelle Raubenheimer Discusses Advertiser Trends in Video
In this voxpop edition of TraderTalk TV, Michelle Raubenheimer, director of business development at PulsePoint, video sponsors of ATS London 2017, discusses the trends in video advertising across the advertising ecosystem. In this episode, Raubenheimer discusses: - Trends in the video space [...]
PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics (Part 2)
In this second of a two-part TraderTalk TV feature, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions.
PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics
In this first of a two-part TraderTalk TV feature, ExchangeWire's head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions. This episode covers: - The development from the waterfall to an [...]
Rubicon Project CTO Tom Kershaw Discusses Identity Management
In this episode of TraderTalk TV, Ciaran O'Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem. Kershaw discusses: - How identity is currently managed in the [...]
Road to ATS London: Ebiquity's Tim Hussain Talks Transparency
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. Tim Hussain, head of digital, [...]
The Road to ATS London: Wayne Blodwell on the Great Service Layer Debate
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. Wayne Blodwell, founder and CEO, [...]
Road to ATS London: Rainbow's James Collier Discusses Data & Identification
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. James Collier, co-founder and [...]
Why the Fragmented Media World is Changing TV Buying
At ExchangeWire Live in New York, a panel of experts came together to discuss how the world of TV buying is changing, as a result of increased media fragmentation. Following The Trade Desk chief client officer, Brian Stempeck's keynote speech [...]
Verve's Ian James Discusses the Benefits of SDK Location Data
In this episode of TraderTalk TV, ExchangeWire's senior data analyst, Hugh Williams discusses the benefits of location data derived from software development kits (SDKs) with Ian James, GM international, Verve. This discussion comes off the back of a recent report [...]
PubMatic President Kirk McDonald Talks Supply-Side Evolution
In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O'Kane speaks with Kirk McDonald, president, PubMatic about the changing supply side. McDonald discusses: - How publishers regain control of yield, inventory management, and [...]
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