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PulsePoint's Gareth Shaw Discusses Programmatic Technology in the Health Sector
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Gareth Shaw, general manager EMEA, Pulsepoint about programmatic technology in the healthcare industry. In this episode Shaw discusses: - How programmatic technology can be applied in such a heavily regulated [...]
ATS London 2017: The Advertiser Strikes Back - Keynote from Dr Boris Mouzykantskii, IPONWEB
At ATS London this year, Dr Boris Mouzykantskii, founder, chief executive officer and chief scientist, IPONWEB delivers his annual keynote speech on how technology can help the advertiser get more from digital advertising, entitled "The Advertiser Strikes Back." Dr Mouzykantskii, a [...]
PulsePoint's Gareth Shaw Discusses Digital Advertising in the Healthcare Industry
In this voxpop edition of TraderTalk TV, Gareth Shaw, general manager EMEA at PulsePoint, video sponsors of ATS London 2017, discusses why the company is developing its programmatic solution and evolving into the burgeoning healthcare industry. In this episode Shaw explains: - [...]
ATS London 2017: How the Ad Industry Can Get Started in AI
At ATS London 2017, Tod Loofbourrow, CEO, ViralGains delivered a keynote speech about how the ad industry can get started in artificial intelligence. The high-octane keynote, telling advertisers what to look out for and the right questions to be asking vendors [...]
PulsePoint's Michelle Raubenheimer Discusses Advertiser Trends in Video
In this voxpop edition of TraderTalk TV, Michelle Raubenheimer, director of business development at PulsePoint, video sponsors of ATS London 2017, discusses the trends in video advertising across the advertising ecosystem. In this episode, Raubenheimer discusses: - Trends in the video space [...]
PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics (Part 2)
In this second of a two-part TraderTalk TV feature, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions.
PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics
In this first of a two-part TraderTalk TV feature, ExchangeWire's head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions. This episode covers: - The development from the waterfall to an [...]
Rubicon Project CTO Tom Kershaw Discusses Identity Management
In this episode of TraderTalk TV, Ciaran O'Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem. Kershaw discusses: - How identity is currently managed in the [...]
Road to ATS London: Ebiquity's Tim Hussain Talks Transparency
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. Tim Hussain, head of digital, [...]
The Road to ATS London: Wayne Blodwell on the Great Service Layer Debate
In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics. Wayne Blodwell, founder and CEO, [...]
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