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Verve's Ian James Discusses the Benefits of SDK Location Data
In this episode of TraderTalk TV, ExchangeWire's senior data analyst, Hugh Williams discusses the benefits of location data derived from software development kits (SDKs) with Ian James, GM international, Verve. This discussion comes off the back of a recent report [...]
PubMatic President Kirk McDonald Talks Supply-Side Evolution
In a special edition of TraderTalk TV coming from the Clear Channel Playground in Cannes, ExchangeWire CEO Ciaran O'Kane speaks with Kirk McDonald, president, PubMatic about the changing supply side. McDonald discusses: - How publishers regain control of yield, inventory management, and [...]
The Exchange Lab Presents the Great Debate: Be it Resolved, Programmatic is the Future of Media
At Cannes Lions this year The Exchange Lab hosted a panel at the IAA cabana, with the panellists debating whether programmatic really is the future. Moderated by Carolin Roth, anchor of CNBC’s Marketing|Media|Money; Tim Webster, co-founder and CSO of The [...]
Triton Digital's Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem
In this episode of TraderTalk TV, ExchangeWire's CEO Ciaran O'Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch [...]
SpotX CRO Sean Buckley Talks Programmatic Video & Connected TV
In another special episode of TraderTalk TV coming direct from Cannes, ExchangeWire CEO Ciaran O'Kane discusses the changing landscape of programmatic video and connected TV with Sean Buckley, CRO, SpotX. Buckley discusses: - Header bidding in video versus display - The necessity of [...]
Adform CRO Jay Stevens Discusses Key Buy-Side Trends
In this special edition of TraderTalk TV coming from Cannes, ExchangeWire CEO Ciaran O'Kane speaks with Jay Stevens, CRO, Adform about the key buy-side trends he is seeing, drawing also upon his former sell-side experience. In this episode you will hear [...]
IPONWEB's Martin Hill Discusses the Future of Publishers
In a special edition of TraderTalk TV, coming from the Cannes Lions festival, Martin Hill, director of solutions engineering, IPONWEB, talks about the challenges facing publishers and how the future is evolving for them. Hill discusses: - The key challenges facing publishers [...]
Surviving the Duopoly – How Ad Tech Remains Relevant
At ExchangeWire Live New York back in March, Ciaran O'Kane, CEO, ExchangeWire moderated a heated and contentious discussion about the place of ad tech in the ecosystem and how it can survive against the Google and Facebook duopoly. The panel [...]
SpotX's Allen Klosowski Discusses Advanced TV
ExchangeWire CEO, Ciaran O'Kane speaks with Allen Klosowski, vice president, mobile and connected television, SpotX about the TV ecosystem and how connected TV and programmatic TV feed into it. In this episode you will find out: - The different delivery mechanisms of [...]
The Trade Desk's Brian Stempeck on the State of Advanced TV in ExchangeWire Live NYC Keynote
At ExchangeWire Live NYC in March, Brian Stempeck, CCO, The Trade Desk, delivered a keynote speech on the state of advanced TV in the US, running through some of the key challenges currently facing the connected TV market. In his keynote, [...]
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