Video

• ATS Singapore 2016 Panel Debate: What the Tech and Media Landscape Will Look Like

  9 years ago Event Videos

  

  In this episode of TraderTalk, ExchangeWire look back on a panel debate that occurred at ATS Singapore 2016, discussing the convergence of the ad tech and martech and the changing face of the media landscape. Ciaran O'Kane, CEO, ExchangeWire moderates a [...]

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• The Perceptions and Realities of Malvertising in the Digital Media Ecosystem: Panel Debate

  9 years ago Trader Talk

  

  In this episode of TraderTalk TV Matt O'Neill, general manager, The Media Trust and Rebecca Muir, head of research, ExchangeWire, reveal exclusive insights from ExchangeWire's latest research report 'The Perceptions and Realities of Malvertising in the Digital Media Ecosystem' and [...]

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• Kemp Little Consulting's James Leaton Gray on the EU GDPR

  9 years ago Trader Talk

  

  The EU General Data Protection Regulation (GDPR), due to come into force in 2018, is taking up a lot of column inches at the moment, as businesses try to understand how it will impact them. The UK's recent decision to [...]

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• OpenX VP Platform Demand Ian Davidson on Real-Time Guaranteed

  9 years ago Trader Talk

  

  There is a lot of talk about programmatic guaranteed, or automated guaranteed, as being the next evolution of the private marketplace (PMP). OpenX launched Real-Time Guaranteed (RTG) in January, allowing publishers a flexible guarantee. Here, Ian Davidson, VP Platform Demand, OpenX, [...]

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• The Evolving Relationship Between Agencies & Brands

  9 years ago Trader Talk

  

  In this special vox pop edition of TraderTalk TV, filmed in sunny Cannes, Nate Woodman, GM of demand solutions, IPONWEB, gives us his thoughts about the evolving relationship between agencies and brands. In the agency world, what we're seeing is that agencies [...]

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• The Growth & Future of Programmatic

  9 years ago Trader Talk

  

  In this TraderTalk TV vox pop filmed in Cannes, Vincent Potier, COO, Captify, explains his thoughts about the growth and future of programmatic. Potier explains how the growth of programmatic has been driven by the largest advertisers in the US and [...]

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• Video Ads Are Worth Their Weight in Gold

  9 years ago Trader Talk

  

  In this episode Jourdain-Alexander Casale, VP strategy, Index Exchange, explains video header bidding to Ciaran O'Kane, CEO, ExchangeWire, in the first-ever TraderTalk TV to be filmed outside! Header bidding relied on open RTB protocol and leverages a website's header to send [...]

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• Programmatic TV, OOH & Audio – with IPONWEB

  9 years ago Trader Talk

  

  In the second instalment of IPONWEB's Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O'Kane, CEO ExchangeWire how TV, out of home (OOH), and audio media owners are transforming themselves into audience-based, programmatic media sellers, and how [...]

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• How Programmatic & Branding Can Work Together

  9 years ago Trader Talk

  

  Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, CEO, Captify; and Natalie Monbiot, SVP, managing partner, strategic innovation, UM. United as a panel, chaired by Ciaran O'Kane, CEO, [...]

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• How Independence From Media Has Made Adform a Hidden GEM

  9 years ago Trader Talk

  

  In this episode of TraderTalk TV, filmed aboard Adform's boat at Cannes, ExchangeWire's CEO, Ciaran O'Kane speaks to: Gustav Mellentin, co-founder and CEO at Adform; Oli Whitten, COO; and Jay Stevens, CRO. O'Kane describes Adform as a 'hidden gem', citing their full-stack [...]

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