Video

• #TraderTalkTV: Grapeshot CEO John Snyder Explains How Contextual Optimisation Boosts Performance & Lowers CPA

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Grapeshot CEO John Snyder explains the importance of keywords in the display purchasing process, instead of chasing the same users or simply having a bank of whitelisted URLs that lack relevance. With a specificity that mimics [...]

  DMPProgrammaticSearchTargetingTraderTalk TV

• #TraderTalkTV: Laurent Gibb, VP of Media at myThings, Explains How Retargeting is Evolving

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Laurent Gibb, VP of Media at myThings, a global personalised retargeting company breaks down how first-generation retargeting began and how second-generation retargeting is moving away from black box solution to being more a transparent process.

  ProgrammaticTraderTalk TV

• #TraderTalkTV: Datacratic CEO James Prudhomme Explains How Clients Can Use & Adapt RTB Kit, an Open Source Bidder

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, James Prudhomme, CEO of Datacratic, gives us an overview of RTB Kit, an open source bidder. Here he goes through how you can build out a solution, as well as the companies and contributors involved [...]

  ProgrammaticTraderTalk TV

• #TraderTalkTV: Jonathan Beeston, Director, New Product Innovation, EMEA, Maps Out the Adobe Marketing Tech Stack

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Adobe's Director of New Product Innovation for EMEA, Jonathan Beeston, breaks down where Adobe sits in the space. Specifically, its journey migrating from its established heritage on the creative suite side to monetising and managing creatives, led [...]

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• #TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution

  12 years ago Trader Talk

  

  Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies often have to build bespoke models for clients. Here we speak to Darren Goldie, Managing Partner at Havas, who [...]

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• #TraderTalkTV: Jason Bigler Gives Some Insight Into Google's Customisable RTB Toollkit, "Open Bidder"

  12 years ago Trader Talk

  

  Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf solutions are not enough for the cutting-edge trading companies in the space. A lot of the buy-side solution providers [...]

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• #TraderTalkTV: Quantcast's Phil Macauley Explains How Prospecting is Overlooked & Undervalued

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. Why is prospecting overlooked in the path to conversion? Is there too much reliance on the bottom-of-the-funnel metrics? [...]

  AdvertiserDigital Marketing

• #TraderTalkTV: Skinected Co-Founder Stefan Kosel Explains How Non-Standard Ads Are Traded Via RTB

  12 years ago Trader Talk

  

  With the rise of open platforms a lot of interesting ad tech "app" companies have started to spring up globally. In this week's #TraderTalkTV we talk talk to one of the rising stars, Skinected. Here co-founder Stefan Kosel [...]

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• #TraderTalkTV: Neal Richter, Chief Scientist at The Rubicon Project, Explains the All-In Auction

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Neal Richter, Chief Scientist at The Rubicon Project, Explains the 'All-In Auction'. He breaks down the old model of 'waterfall' (sponsorship/direct/indirect, where it's hard to harmonise demand) vs the new auction model. A good example [...]

• #TraderTalkTV: PubMatic Co-Founder Mukul Kumar Explains How Pubmatic Deals with Multiple Bids Across Markets

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, PubMatic Co-founder & Head of Engineering Mukul Kumar explains how PubMatic's tech predicts the buying pattern of independent bidders. Kumar defines the data points necessary to build predictive models. He goes on to discusses the complexities [...]