Video
#TraderTalkTV: SpotXchange's Alex Merwin Explains the Mechanics of the "Multi-Bid"
In this week's #TraderTalkTV, SpotXchange's Alex Merwin addresses the problems with lack of transparency in the ecosystem, the issues with multi-bid and the problems with floor pricing. He further explains how publishers are currently seeing a tiny fraction of [...]
#TraderTalkTV: Enreach's Petteri Vainikka Discusses The Concept Of The Data-Driven Publisher
This week’s #TraderTalkTV covers the concept of the data-driven publisher - and how publishers should approach programmatic selling around premium and unsold. We invite Enreach's Petteri Vainikka to discuss his view of the way publishers can use data [...]
#TraderTalkTV: PKR's Gavin Deadman Explains How Data and Media Buying Can Be Managed In-House
Gavin Deadman, Digital Marketing Manager for PKR, discusses how his perspective on ad technology has changed since he made the switch from agency to client-side. He maps out how an internal trading desks operate in the broader remit of business [...]
#TraderTalkTV: Robin Davies, Country Manager UK at Mediaplex, Maps Out the Role of DMPs
This week's #TraderTalkTV goes into detail on the role being played by the DMP. What is it? Where does it fit into general ad tech mix? We invite Robin Davies, Country Manager UK at Mediaplex to discuss [...]
#TraderTalkTV: Gurman Hundal, Media IQ Co-Founder, Discusses Ad Trading Strategy
In this edition of #TraderTalkTV, we invite Gurman Hundal, Media IQ Co-Founder, to discuss one of the company's typical ad trading strategy, and how a real-time trade is executed by Media IQ's analytics and trading team. Here, Hundal challenges the [...]
#TraderTalkTV: Glow CEO Damian Routley Maps Out the Various Forms of Facebook Advertising
Glow CEO Damian Routley discusses how they help performance advertisers run and optimise campaigns on Facebook using their platform Glow Machine. Damian goes on to breakdown the Facebook ad ecosystem and where they sit within it, for both display and [...]
#TraderTalkTV: Mark Zagorski, CEO of Exelate, Explains Real-Time Data Modelling
Sophisticated data modelling has become a requisite for most traders working in the data-driven ad space. Some are building their own prop models, others are partnering with the likes of Exelate to personalise the message for the audiences they [...]
TraderTalk TV: StrikeAd CTO Mike Dewhirst Gives A Deep Dive Into Mobile Retargeting And Data-Driven Buying
In the run upto our Mobile Sessions event in February, we invited StikeAd CTO, Mike Dewhirst, for this week's TraderTalk TV. Mike gives us a deep dive into mobile retargeting and how you would execute data-driven buys across multi-devices, [...]
TraderTalk TV: How A Marketer Can Build A Brand Trading Desk
This weeks's TraderTalk TV is essential viewing, especially if you are a progressive marketer. ExchangeWire discussed at length the the Brand Trading Desk model earlier this year. The Brand Trading Desk is now a reality. This model [...]
TraderTalk TV: Medyanet's Dogus Yildirim Gives an Overview of the Turkish Data-Driven Ad Market
Medyanet is a massive European sales house based in Istanbul with O&O - as well as represented - interests across traditional publishing, TV, radio and digital media (currently representing about 10 billion Turkish impressions per month). In true European [...]
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