Weekly Roundup: Research

  • APAC Driving Mobile Usage; Digital Pay Gap

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: APAC driving mobile usage; Digital pay gap; and a third of the population on social.

    APAC driving mobile usage

    Global mobile device usage is expected to reach more than 5.5 billion users by 2022, according to Forrester Data.

    Powered by rising mobile adoption in Asia Pacific and Africa, mobile penetration is [...]

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  • Mobile Driving Online Video Views; Exercising Your GDPR Rights

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile driving online video views; Exercising your GDPR rights; and The decline of the emoji.

    Mobile driving online video views 

    Mobile devices will help boost online video viewing by 20% in 2017, according to Zenith’s Online Video Forecasts 2017 report. In the UK, this rise will be 11%.

    Global consumers will [...]

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  • Mobile Advertising Revenues Topped €63bn in 2016; Mobile Outperforms Desktop

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global mobile ad revenues continue to rise; Mobile outperforms desktop; and Mobile games revenues trends.

    Mobile advertising growth continues unabated

    The IAB Europe looks back on the last couple of years and finds that global mobile advertising revenues topped €63bn (£55.9bn) in 2016. Since 2015, mobile ad revenues had risen by 60.5% [...]

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  • Blockchain Can Revolutionise Marketing; US Leads Europe in Smart Home Development

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Blockchain can revolutionise marketing; US leads Europe in smart home development; Mobile: high traffic, low engagement; and One for the tennis and football fans.

    Blockchain can revolutionise marketing

    Marketers are excited about blockchain’s ability to enhance marketing capabilities, finds a study by Emerging Insider Communications. Almost nine-in-ten (88%) believe that [...]

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  • Consumers Equate Ads with Fake News; Email Still Delivering Results

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers equate ads with fake news; Email still delivering results; and Intrusive brands vs personalised communication.

    Consumers equate ads with fake news

    British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts, according to Rakuten Marketing.

    Seven-in-ten (71%) of Brits now associate [...]

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  • Changing Channels; Comfort Buying on Smartphones

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Changing channels; Comfort buying on smartphones; and Safety of smart devices. 

    Changing channels

    Children and teenagers are increasingly watching TV through smartphones and using on-demand services, finds research by MediaCom.

    A third (33%) of teenagers regularly view TV content via a smartphone, significantly more than the 25% who did so in 2016. Alongside [...]

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  • Rewarded Over Mandatory Ads; Fake News, Real Concerns

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded over mandatory ads; Fake news, real concerns; and Investing in content marketing.

    Rewarded over mandatory ads

    Mobile gamers in the US prefer opt-in, rewarded advertisements over mandatory ads, such as pre-roll videos by a 4-to-1 margin, according to a sturdy by Tapjoy. The study also finds that videos are far [...]

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  • Confusion Around Fake News; Spamming Consumers

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Confusion around fake news; Spamming consumers; and Ad blocking lower on smartphones.

    Confusion around fake news

    Just 20% of UK news audiences feel confident that the news they are reading is real; and 70% want social media companies to take more responsibility for tackling fake news, research conducted for the7stars has [...]

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  • GDPR Misconceptions; Consolidated Ad Fraud

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: GDPR misconceptions; Consolidated ad fraud; and State of marketing automation.

    GDPR misconceptions

    Almost three-quarters (72%) of UK marketers either cannot answer, or incorrectly list, the necessary conditions to meet GDPR (General Data Protection Regulation) requirements for ‘opt-in’ consent, finds research by Mailjet.

    With less than a year to go [...]

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  • Robots Will Run Our Lives; Millennials Changing Video Viewing Habits

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Robots will run our lives; Millennials changing video viewing habits; and the importance of brand values.

    Robots will run our lives

    More than one-in-three (36%) of Brits expect robots to be running their lives by 2030, according to a study by Mediavest | Spark. The research also focuses on the [...]

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