Weekly Roundup: Research

  • Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Viewability boosts from walled gardens; Subtler approaches to online advertising; and CMOs not satisfied with customer retention.

    Viewability boosts from walled gardens

    Walled garden video dramatically outperforms other forms of online video, finds Pixability’s second ‘Annual state of Walled Garden Video Advertising’ report.

    Facebook and Instagram CPVs rose by 60% between Q1 and [...]

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  • Millennials Love AI; Strength in Programmatic

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Millennials love AI; Strength in programmatic; and Fickle holiday customers.

    Millennials love AI

    Over two-thirds of millennials see the benefits of brands using AI to help inform and direct their buying decisions, according to research by Predictive Marketing company Rocket Fuel.

    As the volume of products and services available online continues to [...]

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  • Short-Term Success for LinkedIn & Snapchat; Apps Leading Mobile Browsers

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Short-term success for LinkedIn and Snapchat; Apps leading mobile browsers; and Digital Disappointment.

    Short-term success for LinkedIn and Snapchat

    Consumers would rather brands use emerging technologies and features to communicate with them, finds research by Mailjet.

    The findings show that email is the platform most people think we will definitely still be using in ten years’ [...]

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  • Optimising Against Ad Fraud; Content When You Least Expect It

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Optimising against ad fraud; Content when you least expect it; and Snapchat ad engagement.

    Optimising against ad fraud

    Campaigns that are optimised against ad fraud see a 0.3% fraud rate, compared to a 4.9% rate for those that are not, according to Integral Ad Science’s latest ‘Media Quality Report’.

    The report also finds that 6.9% [...]

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  • Mobile’s Hierarchy of Needs; Demands of the Tech-Savvy

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile’s hierarchy of needs; Demands of the tech-savvy; Guidelines driving top mobile ads; and Offline vs online retail.

    Mobile’s hierarchy of needs

    Apps make up 82% of total mobile minutes in the UK, new research by comScore suggests. APAC leads the way here, with apps representing 99% of mobile minutes in [...]

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  • Ad Views Increasing; Marketers Not Confident They’ve Sussed Mobile

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad views increasing; Marketers not confident they’ve sussed mobile; Older shoppers fear tomorrow’s robot-run high street; and Digital publishers optimistic for the year ahead.

    Ad views increasing

    Total video content views rose by 26% from the previous year, finds FreeWheel’s ‘Video Monetisation Report’. Ad views are up by 24%, making [...]

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  • Mood Targeting; Mobile Devices Lead the Way for AVOD

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mood targeting; Mobile devices lead the way for AVOD; Disengaging app users; and Google and Facebook maintain dominance.

    Mood targeting

    Reaching consumers when they’re in the right mood could increase the impact of digital advertising by as much as 40%, according to new research from Yahoo. 

    US and UK consumers are ‘upbeat’ 46% [...]

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  • Nokia Back from the Dead; Generating B2B Leads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Nokia back from the dead; Generating B2B leads; MWC winners; and Rise in digital apprenticeships.

    Nokia back from the dead

    There has been a huge resurgence of interest in the Nokia brand, following news that they plan to relaunch their iconic 3310 phone, finds research by Captify.

    Since the news was [...]

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  • Mobile App Use on the Decline in Europe; Mobile Data Shows More App Installs, Less Loyalty

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile app use on the decline in Europe; Mobile data shows more app installs, less loyalty; A disconnect with the C-suite; and Brand engagement at the Oscars.

    Mobile app use on the decline in Europe

    While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use [...]

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  • Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile on track to be number one video screen in UK; Troubles with CRM; Cross-border trade rises despite Brexit; and Memorable premium content.

    Mobile on track to be number one video screen in UK

    There is set to be an explosion in video viewing on mobile devices, with mobile ad spend predicted [...]

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