Weekly Roundup: Research

  • The 'Imagination Gap'; Christmas Winners

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: The ‘imagination gap’; Christmas winners; IoT & VR are priorities across Europe; and a need for digital innovation.

    The ‘imagination gap’

    The UK’s retail market could be boosted by as much as £1bn per-year, if consumers were given access to visualisation technology which allowed them to virtually place products in their own homes [...]

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  • Global Development of VR; Longer Content Migrating Rapidly to Mobile

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global development of VR; Longer content migrating rapidly to mobile; Ad fraud in mobile apps; and Tech less important to TMT companies.

    Global development of VR

    Brands and advertisers that utilise VR can tap into higher consumer engagement and attention rates, and are also seen as more innovative, Read more

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  • Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Booming digital ad spend; Millennials and males lead the way with online video; and Manufacturing leading the way in IoT.

    Booming digital ad spend

    Digital advertising received USD$17.6bn (£14.4bn) in investment from US companies in Q3 2016, according to the IAB’s and PwC’s latest  Read more

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  • Ad Fraud on Uncertified Apps; Over-Hyped Christmas Ads

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Ad fraud on uncertified apps; Over-hyped Christmas ads; Waitrose strongest on email; and AVOD on the up.

    Ad fraud on uncertified apps  

    There is a staggering volume of malicious traffic, manifested as unsolicited or non-viewable advertising, according to Sizmek. This has the potential [...]

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  • App-solute domination; Social Media Ad Growth

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: App-solute domination; Social media ad growth; Broadcasters top completion rates; and Machine learning disruptions.

    App-solute domination

    Apps have dominated mobile time almost since their inception and reached an important milestone in 2016, accounting for over 50% of the UK’s total digital minutes, according [...]

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  • UK Biggest Users of Messaging Apps; Biggest Cyber Monday Ever

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK biggest users of messaging apps; Biggest Cyber Monday ever; Trust for user generated content; and UK’s favourite Christmas retailers.

    UK biggest users of messaging apps

    The UK accounts for almost a fifth of all users in Western Europe, research by eMarketer suggests. [...]

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  • Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers only seriously consider two brands; AOV increasing on smartphones; UK leads Christmas shopping despite Brexit; and Attention spans on the rise.

    Consumers only seriously consider two brands

    Though aware of many brands, consumers enter the journey to purchase with a very limited shortlist of brands they are considering, research by [...]

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  • Black Friday: Path to Purchase; The Use of Bad Language

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Black Friday: path to purchase; The use of bad language; Quality of short form digital video; and Newsletters aren’t dead.

    Black Friday: path to purchase

    It takes online shoppers six days to purchase Black Friday bargains, from initial research to purchase, according to research by Rakuten Marketing.

    The findings show that while Black Friday [...]

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  • More Time Spent on Mobile; Packing an Emotional Punch

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: More time spent on mobile; Packing an emotional punch; Preferred video methods; and Improved CTR in Europe.

    More time spent on mobile

    This year will be the first time adults in the UK will spend more time with their mobile devices than on desktop and laptop computers, Read more

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  • Discrepancies in Facebook Tracking; Digital Habits of US Voters

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Discrepancies in Facebook tracking; Digital habits of US voters; CTR through mobile; and an e-commerce Christmas.

    Discrepancies in Facebook tracking

    Discrepancies between Facebook conversion tracking and web analytics are costing advertisers insight into 192% more attributable revenue and higher return on ad spend for mobile campaigns, finds Rakuten’s Read more

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