Weekly Roundup: Research

  • B2B Marketers Embracing Programmatic in 2018; Value Chain Transparency Must Improve

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  • Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018

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  • Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

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  • Some Millennials Would Prefer Robot Politicians; Reader/Publisher Relationship Influences Ad Effectiveness

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  • Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display

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  • Mobile Gamers Gearing Up for Holiday Season; Willingness to Share Location Rises

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  • Cross-Device Strategies Paramount to Winning Mobile-First Shoppers; Getting to Grips with the Changing Consumer

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  • Premium Publishers Beat Facebook & Twitter For Consumer Trust; British Black Friday Sales Driven by International Purchases

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  • Pooling Data is Essential to Improving the Shopper Experience; More People Are Booking with Travel Apps

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  • Advertisers Spend More on Video Ads Than Banner Ads for the First Time; Disks More Popular for Gaming than Downloads

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