Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
How RTB Has Changed Our Industry, and What Next As Data-Driven Buying Becomes Mainstream?
Over the course of the last three years ExchangeWire has witnessed real time bidding emerge from a technological unknown to an established method of media buying. We are now at a point where, although automated-led buying still has room for [...]
Ad NetworkAd ServerDisplayExchangeProgrammaticPublisherTradingTrading Desk
Programmatic Premium Explained: Part 2, The Case For Using RTB As The Mechanism For Programmatic Premium
We have already looked at how you would execute premium programmatic from a direct sales platform in the first of this series of posts. But what about the other options, namely RTB and the ad exchange. Today we [...]
Programmatic Premium Explained: How An Automated Direct Sales Platform Works & Why It Could Help Publishers Unlock The Value Of Premium
There has been a lot written around the new industry buzzword, Programmatic Premium. The amount of press devoted to it in the last three months is not the be underestimated. After all, this is the sweet revenue spot for most [...]
Programmatic Premium: The Industry’s Main Challenge For 2013
Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting discussion with the media manager of a large FMCG company known for booking premium inventory via DSPs for a number of [...]
The Rise Of The Ad Tech App EcoSystem Series: Adacado Gives Some Insight On Its DCO App For Traders
In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider offering a DCO solution for traders. Here CEO and Founder, Michael I. Brown, discusses the Adacado app in more detail [...]
WireColumn: A Look Back At French Media Trading In 2012
Sylvain Deffay is Country Manager France at Infectious Media. This September I cut the ribbon on Infectious Media’s Paris office. It is a really exciting time to be opening an office in France. Q4 has been packed with news about RTB [...]
Mining The Data: Air New Zealand's Chris Allison Discusses How Its Partnership With Tagman Is Unlocking Value Of Display
Chris Allison is Online Sales Manager at ANZ. Here he discusses the company's relationship with Tagman, and how data insight and attribution is giving the airline brand a real understanding of the value of display's role in the purchase journey [...]
WireColumn: The Rise of the Planning Desks (No That's Not A Typo)
Paul Frampton is Managing Director at MPG & Media Contacts Display is still a poor cousin to search. Through the eyes of an advertiser, this is generally the consensus. Search professes no wastage, tight targeting and is even blessed with the term [...]
Popular Tradertalks
Latest Posts
-
The Stack: Google Under Fire -
The Next Frontier in Ad Tech Innovation: Exploring the 10 Millisecond Opportunity with Index Exchange’s John Tigg -
Digest: Trump Hails TikTok Deal; Amazon Expands Ad Integration with SiriusXM; UK & US Seal $42bn Tech Pact -
The Self-Serve Shift Publishers Can’t Afford to Miss -
Digest: Magnite Sues Google; Google to Invest £5bn in UK AI; Australia Won’t Implement Accuracy Threshold for Social Ban Age-Check Tech
Follow ExchangeWire