Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach
In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building a buy-side app that can be run across multiple platform partners. Here CEO John Snyder discusses the Grapeshot app in [...]
Announcing ExchangeWire's New Mobile Advertising Event, Mobile Sessions
ExchangeWire is announcing the launch of its new mobile advertising event in 2013. Mobile Sessions is the first event ExchangeWire has created that is 100% focused on the mobile advertising industry. The half-day event will be hosted at the OXO2 [...]
WireColumn: Making RTB Work For Publishers
ExchangeWire is pleased to announce the launch of the WireColumn, a new column written by a crack team of thought leaders from across Europe and APAC. ExchangeWire recognises it does not have all the answers and the introduction of the [...]
The Rise Of The Ad Tech App EcoSystem Series: FlxOne Discuss Their App Strategy
There has been much debate about the imminent ad tech crash. Some say there is too much VC money, flooding the ecosystem. Others say there are too many point solutions struggling to scratch a living with unsustainable businesses. So how [...]
As Smile Vun Group (SVG) Launches PrecisionMatch, Nitin Chowdhary, VP, Discusses What The Solution Can Deliver For Clients In APAC
Nitin Chowdhary is Business Head & Vice President at PrecisionMatch (SVG Media). Here he discusses the roll out of SVG's new personalised trageting solution in the region, as well as developing trends in the APAC display marketplace. Why did SVG decide [...]
IDG Moving Into Programmatic: How B2B Publishers Are Also Embracing Real-Time Technology
IDG UK (part of the International Data Group), the UK's leading technology publisher with publications such as PC Advisor, Computerworld and Macworld has just announced a strategic partnership with PubMatic, which will see them open their assets to programmatic demand [...]
Audience Science Doubles Down On Global Brands
AudienceScience announced last week that it is closing its ad network business - as it looks to focus on becoming the SaaS solution of choice for large, brand-focused advertisers. This is a pretty significant move by AudienceScience, given that it could [...]
Ad ServerDigital MarketingDMPProgrammaticTargetingTechnologyTrading
Is the Coming Facebook Ad Network a Good Move for Anyone?
Ad tech is a funny business. Experts and onlookers alike have been hammering the concept of ad networks for the better part of three years, yet when Facebook seem poised to launch one, it has many salivating over the prospect. [...]
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'EMEA Programmatic Predictions for 2013', by Laurent Boninfante, EMEA MD, Acquisio
Programmatic advertising has brought a wealth of new innovation. It has completely re-invigorated the display market, enabled search marketers to easily extend skills and services into a new channel and created a RTB market that has grown from USD $0 [...]
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