Aimee Newell Tarín

Editor

Articles by Aimee

• Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV [...]

  AdvertisingCTVDisplayProgrammaticProgrammatic TV

• Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Greenwashing Legal Cases On The Rise 

  2 years ago News

  

  On today’s ExchangeWire digest: Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Legal Cases Over Greenwashing On The Rise  Retail giant Walmart is set to buy TV maker Vizio for $2.3bn (£1.8bn) in a move to [...]

  EUEuropeSustainabilityTikTokVideo

• Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact 

  2 years ago News

  

  On today’s ExchangeWire digest: Apple to Face £427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact  Apple will reportedly be hit with a €500m (£427m) fine from the EU over Spotify’s [...]

  AIAntitrustBig TechPartnership

• OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials  

  2 years ago News

  

  On today’s ExchangeWire digest: OpenAI Launches Video Creation Tool Sora; £3bn Legal Action Case Against Meta; Over Half of Modern Gamers Look for Games Popular on Socials   Following its enormous success with ChatGPT, OpenAI has launched Sora, a new video creation [...]

  AIFacebookGamingLegalMetaVideo

• The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m 

  2 years ago News

  

  This week on The Stack: X Attempts to Regain Former Glory; TikTok Announces Disinformation Updates; Video Games Maker Jagex to be Sold for £900m   X has been a trending topic over the past week. In an attempt to regain its former [...]

  GamingTikTokX Corp

• Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation 

  2 years ago News

  

  Today on the ExchangeWire digest: Amazon Faces Lawsuit Over Prime Video Ad Tier; X to Allow More Control Over Ad Placement; TikTok Moves to Tackle Disinformation  In addition to being faced with ads, users of Amazon Prime Video’s ad-supported streaming tier [...]

  Ad SpendAmazonTikTokX Corp

• The Renaissance of the Ad Server 

  2 years ago News

  

  In association with Clinch. In an increasingly complex landscape, activating across multiple platforms can be a serious challenge for marketers. How can the creative ad server help?  The rise of programmatic advertising over the past two decades has demanded evolution [...]

  Ad ServerAICreativeDataOmnichannel

• Essential Viewing: Is CTV 2024’s Must-Have for Media Planners?

  2 years ago News

  

  With 'Future of TV' being one of our key industry pillars in 2024, we explore why CTV is the hottest ticket for media planners this year.  The TV landscape has evolved hugely over the past decade and there are no signs [...]

  Ad SpendBroadcastersCTVMedia SpendTV

• 57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not Be Designated as Gatekeepers; EU Votes on AI Framework 

  2 years ago News

  

  On today’s ExchangeWire digest: 57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not be Designated as Gatekeepers; EU Votes on AI Framework  Around six in ten (57%) B2B content marketers worldwide face challenges [...]

  AppleContentEUEuropeMarketing

• Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum

  2 years ago News

  

  On today’s ExchangeWire digest: Carlyle to Sell UK Video Games Maker Jagex for £900m; Google Pledges €25m to Boost AI Skills in Europe; Big Tech Meet for AI Opportunity Forum Big deals are on the table in the gaming landscape. Private [...]

  AIEuropeGamingGoogle