Lindsay Rowntree
Chief Operating Officer
Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.Articles by Lindsay
Independent Measurement is Critical for Advertiser Confidence: Q&A with Imran Khan, xAd
Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to take measurement seriously and utilise the data we have at our fingertips effectively? Imran Khan (pictured below), head of programmatic, [...]
Is it Make or Break Time for UK Publishers?
The UK’s media industry is at a precarious crossroads. There are regular reports in the press about the deterioration of ad revenues and the increasing dominance of the duopoly of Facebook and Google in the digital market. The News Media [...]
A Picture Is Worth a Thousand Words: Q&A with Ed Preedy, MD Europe, GumGum
Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer desire for 'snackable content'. Ed Preedy (pictured below), managing director of Europe, GumGum, explains to ExchangeWire how the image-centric nature of the [...]
Data & Creativity Are Like Two Weights on a Scale: Q&A with Claudia Collu, CCO, MainAd
Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative being effectively implemented by advertisers and how can it be best put to use? Claudia Collu (pictured below), chief commercial [...]
Programmatic Native as Easy to Buy as Any Display Unit: Q&A with Ally Stuart, Sharethrough
Programmatic native is a term much more frequently being used in the digital advertising space, thanks in no small part to the regular technological developments taking place, allowing it to become a much more standard advertising platform. However, is the [...]
EU Has Outlawed Network-wide Ad Blocking: Will Advertisers & Ad Techs Carry On Regardless?
Plans by European mobile phone companies to block advertisements across their networks have been blocked themselves, with new rules for EU telecoms declaring it’s not legal. Consumers must decide for themselves whether or not they want to install ad-blocking apps [...]
How Can Publishers Thrive Despite the Socialisation of News?
How does socialisation affect news consumption? Are publishers ready to adapt to these changing trends, or is their only option to quietly accept the fact that news production will forever languish behind social media? How can publishers thrive, despite the [...]
Beyond Standard Measurement to Understanding the Head & Heart: Lessons in the Role of Neuroscience
How do neuroscience and advertising connect? Following her attendance at Adweek NYC, Celine Saturnino, head of media operations, Total Media writes exclusively for ExchangeWire about how neuroscience can be applied to advertising and deliver more accurate results than existing methods. Speaking recently [...]
Pseudonymisation: What the Ad Tech Industry Needs to Know
On 25 May 2018 the world will change. Personal data — arguably today’s most valuable currency and the lynchpin of digital advertising — will be managed by a strict new rulebook: the General Data Protection Regulation (GDPR). Writing exclusively for [...]
What's the Real Value of your Advertising Campaign?
Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion rate, 60% audibility, 5% click-through rate, on target – it has all the hallmarks of a successful mobile video advertising campaign. But, did it have [...]
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