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Articles by ExchangeWire

• Zeotap CDP Introduces Non-Customer Entity Data to Expand the Horizon Beyond Customer Data

  3 years ago News

  

  Zeotap CDP, the easy, secure, and impactful customer data platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate [...]

  Ad TechDataProduct Launch

• Adverty Selects PubMatic as Global Preferred PMP Partner, Elevating In-Game Advertising Ecosystem 

  3 years ago News

  

  In a strategic move set to redefine the landscape of in-game advertising, Adverty, the leading in-play ad platform, proudly announces its extended partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This collaboration solidifies [...]

  Header BiddingIn-GamePartnership

• Yahoo Year in Review 2023: Singapore's Top Online Searches Unveiled

  3 years ago News

  

  Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based on anonymised interest patterns of what was searched by users on Yahoo.  Serving as a rich resource and insight into the [...]

  Open WebResearchSearch

• Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention

  3 years ago News

  

  This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites.  The analysis revealed underlying characteristics top-performing news websites share [...]

  AnalyticsAttentionPublisherResearch

• First Place in the kress Pro-Ranking 2023

  3 years ago News

  goTom is the top-rated marketing tool in this year’s ranking by the media magazine kress pro. In the final weeks of the year, we are delighted to receive another award: goTom is the top-rated marketing tool in this year's kress report [...]

  AwardsMarketingMedia

• MiQ Announces 100% Cookieless Audience Targeting in the UK & Launches Largest Independent Privacy Sandbox Attribution Test

  3 years ago News

  

  MiQ, the leading global programmatic media partner, announced its transition to 100% of campaigns targeted without the use of cookies¹ across all media channels and platforms in the UK.  Following this, attention has now turned to cookieless measurement, with Chrome’s Privacy [...]

  attributionAudienceCookielessPrivacyTargeting

• Bidstack Team Up with AtPlay in the Nordic Market

  3 years ago News

  

  Bidstack is pleased to announce a new strategic partnership with AtPlay, which will see it act as a reseller for Bidstack’s suite of in-game advertising products in the Nordic market.  Bidstack has been pioneering the in-game advertising industry since 2017 and [...]

  GamingIn-GameMediaPartnership

• The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack

  3 years ago News

  

  Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform.  Ashleigh Footit, head [...]

  PartnershipPrebidProgrammaticPublisher

• Samsung TV Plus Italy expands FAST offering with 10 new channels from Warner Bros. Discovery

  3 years ago News

  

  Christmas has come early for the advertising investors of Samsung TV Plus - Samsung’s free, ad-supported streaming TV service: from today, Dec. 13, 10 channels of Warner Bros. Discovery, the third-largest publisher by share in Italy. Following the launch of major [...]

  EuropeTV

• AlgoriX Sees over 100% Ad Spend Growth in Europe During Black Friday Week

  3 years ago News

  

  AlgoriX, a leading independent global media and technology firm, has released a report revealing a significant 30% year-on-year increase in total worldwide ad spending on the AlgoriX Exchange during Black Friday Week. Europe, displaying a staggering growth rate of over [...]

  Ad Spend