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Woodman’s Selects InMobi Commerce as Video-Based Product Discovery & Retail Media Solution
InMobi Commerce, one of most modern and innovative advertising technology platforms for retailers and e-commerce companies, today (June 27th, 2023) announced a partnership with Woodman’s, an employee-owned American supermarket chain with stores throughout Wisconsin and northern Illinois. InMobi Commerce will launch [...]
Will Luttrell CTO of The Brandtech Group Joins Good-Loop as Non-Executive Director
Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet – today (June 26th, 2023) announced that Will Luttrell, CTO of The Brandtech Group, has joined the company as a non-executive [...]
Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager
Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability [...]
DoubleVerify Extends Media Quality Authentication to Meta Reels
DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (22nd June 2023) announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This [...]
Hivestack Partner with Clear Channel to expand LaunchPAD in the Netherlands
Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. [...]
New Report From Lumen and Anzu Unveils Gaming's Untapped Potential for Attention-Driven Advertising
Lumen Research, the global attention technology company, and the world’s most advanced in-game advertising platform Anzu, have announced the results from an extensive two year study into the impact of attention on digital advertising and gaming. The study, which is the [...]
RTB House Launches PrimeAudience - The First Ad Network to use Protected Audience API from the Privacy Sandbox
Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]
the7stars Doubles Investment in Strategy with Expanded Team
the7stars, the UK’s largest independent media agency, has made a series of key hires in a move that sees the agency doubling its strategy team. Mehul Ashra joins the7stars strategy team this August from Carat, where he has been head of [...]
Sojern Announces Platform Enhancements to AI-Powered Audiences
Sojern, the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than [...]
InMobi Announces its Global, Long-Term Net-Zero Carbon Aspirations with Science-Based Targets Initiative (SBTi)
InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (20th June) announced its global sustainability commitment with Science-Based Targets Initiative (SBTi), an organisation that drives ambitious climate action in the private sector by [...]
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