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AlgoriX Adopts Enhanced Contextual Signals Deliver Effective Campaigns
AlgoriX is doubling down on its commitment to aid partners by utilising enhanced contextual signals to continuously deliver effective ad campaigns, while simultaneously safeguarding user privacy. In response to modifications to Apple's Identifier for Advertisers (IDFA) and updates to the Android [...]
Nano Interactive Research Shows UK Consumers Mask Their Data Most on Mobile
Beginning in early 2024, Chrome cookie shutdown presents a major shift in the digital landscape, as advertisers have long relied on cookies for targeting and measuring audiences, even if previous research has shown 70% of consumers are already taking their [...]
Adform & GALE Achieve 217% Higher Conversion Rate for Fortune 500 Tax Preparation Company with Dynamic Creative Campaign
Campaign developed and executed within five days to reach S-Corp clients ahead of critical tax deadline Adform, a global integrated advertising platform, and digital agency, GALE, has announced that a dynamic display campaign executed for a Fortune 500 tax preparation company [...]
Tech Vendors Piwik PRO & Cookie Information Merge to Give European Marketers More Control Over Their Online Data
Cookie Information, a consent management platform vendor, and Piwik PRO, a digital analytics suite vendor, are merging. The deal is backed by Kirk Kapital, Piwik PRO’s founder, the management team, selected employees at Piwik PRO, and the Export and Investment [...]
SmartFrame Technologies Appoints Alan Capel as Chief Commercial Officer
SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Alan Capel, who joins the company as its chief commercial officer. Capel joins the business with over 30 years of experience in the image [...]
Yahoo Appoints Sona Iliffe-Moon as Chief Communications Officer
Yahoo today (November 2nd, 2023) announced the appointment of Sona Iliffe-Moon as chief communications officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, [...]
Equativ announces full-stack integration with IRIS.TV
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. Equativ, the global leading independent ad platform, has today announced its official partnership with IRIS.TV — the [...]
Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation
Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the [...]
Research by DAIVID Reveals the Most Terrifying Ad of All Time
An Uber Eats campaign that warns about the dangers of running out of treats on Halloween night is the scariest ad of all time. That’s according to new research from creative effectiveness platform DAIVID, which ahead of Fright Night has [...]
MiQ Bolsters Executive Team to Drive Next Phase of Programmatic Innovation
MiQ, the leading global programmatic media partner, today (October 26th, 2023) announced several strategic hires as part of the company's commitment in shaping the future of programmatic, further cementing its position as the preeminent authority on digital advertising for customers [...]
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