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• IAS Releases Inaugural Responsibility Report

  3 years ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its inaugural Responsibility Report outlining the tangible progress the company is making to strengthen its Environmental, Social, and Governance (ESG) initiatives. “We [...]

  DiversityEnvironmentalESGResearch

• Seedtag Study Shows Cost-of-Living Crisis Hasn’t Chilled Consumer Attitudes Towards Sustainability

  3 years ago News

  

  Seedtag, the leading global contextual advertising company, has investigated which Christmas shopping and planning articles drive the most interest among consumers. Seedtag used its proprietary contextual AI platform, Liz, to analyse content engagement and interactions across its global publisher network [...]

  BrandsContextualResearchSustainability

• Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation

  3 years ago News

  

  Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]

  Ad TechAIDataDSPProduct Launch

• Former Integral Ad Science Director Yann Le Roux Joins Global Sustaintech Platform IMPACT+ As VP, Sales & Partnerships 

  3 years ago News

  

  Digital media veteran to lead global commercial strategy for rapidly growing company, which helps marketers reduce environmental impact of their digital ads; Le Roux one of four new arrivals, including sales manager Jordan Polet, from Leboncoin, who joins to drive growth across French market   PARIS, LONDON – December 4, 2023 – IMPACT+ – a [...]

  Hires

• Fifty-five works with Bayer to take creative analytics to a new level

  3 years ago News

  

  Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]

  AnalyticsCreativePartnership

• LightBoxTV & Captify Integrate to Bring Search Intelligence to CTV Media Planning and Buying

  3 years ago News

  

  London, November 30th, 2023: LightBoxTV, a pioneering Connected TV (CTV) planning tool, today announced its latest integration with Captify, the leading Search Intelligence Platform for the open web, to enable media buyers to more effectively plan and manage CTV campaigns [...]

  CTV

• Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future

  3 years ago News

  

  Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that powers sustainable ad operations using artificial intelligence (AI). The partnership is a major step in Equativ’s dual mission to both boost [...]

  Artificial IntelligenceEnvironmentalMediaSustainability

• Hivestack Launches Hivestack Curate, a New Industry Platform for Curated Deals in  DOOH

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company have announced the launch of Hivestack Curate, a new DOOH marketplace that enables buyers to customise their inventory sourcing and build strategic, curated deals based on their specific [...]

  AudienceCurationDOOHMedia

• AdPlayer.Pro Online Video Ad Tech Company Reports Q3 2023 Results

  3 years ago News

  

  AdPlayer.Pro, an international provider of outstream video ad tech solutions, has announced the company’s Q3 2023 results. According to the announcement, a major highlight from July to September 2023 was the transition in the company's leadership. Namely, Ms. Natalie Romankina, former [...]

  Video

• La empresa de tecnología de publicidad en vídeo en línea AdPlayer.Pro informa los resultados del tercer trimestre de 2023

  3 years ago News

  

  AdPlayer.Pro, el proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha anunciado los resultados del tercer trimestre de 2023 de la empresa. Según el anuncio, lo más destacado de julio a septiembre de 2023 fue la transición en la [...]

  Video