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Havas Media Network Partners With Adelaide in North America to Build Industry-First Meaningful Ad Unit (MAU)
Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]
impact.com Announces Stellar Line-Up of Speakers at Flagship iPX2023 London Event
impact.com, the world’s leading partnership management platform, today (June 15th, 2023) announces an inspiring line-up of speakers for its iPX2023 London event, set to take place in the afternoon and evening of June 28th at Landing Forty Two in the [...]
Sharethrough The First Ad Exchange to Automatically Remove High-Carbon & Made-for-Advertising Sites
Sharethrough, one of the top global independent omnichannel ad exchanges, has announced two major initiatives that will lower carbon emissions from ad campaigns while providing brands with a cleaner advertising ecosystem: removing made-for-advertising (MFA) sites by default, and the availability [...]
dentsu Names Clinch Global Preferred Partner for Dynamic Creative Optimisation
dentsu announces a global partnership with Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, for its dynamic creative optimisation (DCO) offering. The new partnership includes complete access to Clinch’s SaaS platform [...]
IAS Expands TikTok Partnership for Brand Safety Measurement to 23 New Markets
Integral Ad Science, a global leader in digital media quality, today (June 14th, 2023) announced a significant expansion with TikTok, bringing its industry-leading Total Media Quality brand safety and suitability measurement product to advertisers in 30 new markets. This expansion further [...]
Scibids Launches AI Insights Solution in Partnership with Tinuiti
Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 14th, 2023) announces the launch of Scibids AI Insights Solution, in partnership with Tinuiti, the largest independent performance marketing agency across streaming TV and the triopoly of [...]
Brand Metrics Partners with XITE to Develop World-First CTV Measurement Solution
Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has developed a pioneering partnership with music video streaming service XITE to pioneer a world-first CTV measurement solution. Brand Metrics will apply its measurement methodology [...]
Good-Loop Adopts SeenThis’ Streaming Technology to Minimise Carbon Footprint of its Purpose-Led Ad Units
Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]
Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide
Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of [...]
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