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Azerion Appoints Mark Taylor as New Head of CTV in the UK
Azerion, a leading digital entertainment and media platform, is pleased to announce the appointment of Mark Taylor as its new Head of CTV. Taylor will head up the development of Azerion’s CTV offering in the UK, taking it to market [...]
AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements
AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [...]
El proveedor de tecnología de publicidad en vídeo AdPlayer.Pro lanza mejoras cruciales en sus productos
AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo digital, ha implementado importantes actualizaciones de funciones en sus productos estrella. El anuncio oficial destaca mejoras cruciales en el servidor de publicidad en vídeo, incluidas las opciones ampliadas de integración [...]
Adlook Appoints Industry Veteran Jim Daily as Executive Advisor
Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook's executive team to design its go-to-market (GTM) strategy and positioning within the North [...]
GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]
Adelaide Strengthens Team with Claire Browne as New Head of Research
Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s [...]
MINT annuncia le novità di MINT Academy
MINT, SaaS company internazionale leader nell’Advertising Resource Management (ARM), implementa l’offerta della sua divisione MINT Academy. MINT Academy nasce con l’obiettivo di preparare i partecipanti al futuro dell’advertising digitale, utilizzando tecnologie moderne, sviluppando competenze strategiche e acquisendo conoscenze pratiche direttamente da [...]
Esportal Partners with Brand Metrics to Become First Gaming Platform to Offer Brand Lift Measurement
Esportal, a premier platform for competitive gaming, proudly announces its groundbreaking partnership with Brand Metrics, marking a significant milestone in the gaming industry. As one of the first gaming platforms to integrate brand lift measurement into its ecosystem, Esportal continues [...]
Kevel Launches Kai to Boost Performance Optimisation, Relevance & Revenue for Retail Media Networks
Kevel, the API-first ad-serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimisation and drive relevancy, profitability, and revenue. Kai is available as part [...]
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