ExchangeWire PressBox
Articles by ExchangeWire
GeoEdge Provides Malware Protection Through Amazon Publishers Services Connections Marketplace
GeoEdge, a leader in malware detection and ad-quality technology, is now available in APS Connections Marketplace (CxM), offering global ad security protection to publisher customers. Publishers can now deploy advanced protection directly through APS portal without the need for additional [...]
LoopMe Expands Google Cloud Collaboration, Reinforcing its Commitment to Sustainability
LoopMe, a global leader in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including Google [...]
Euronews Selects Opti Digital as Strategic Ad Management Partner
Opti Digital is pleased to announce its partnership with Euronews, a global leader in multilingual news broadcasting. After a competitive Request for Proposal (RFP) process involving several ad tech vendors, Euronews selected Opti Digital for its comprehensive and intuitive Ad [...]
Demand Path Optimisation Survey: Aligning Publisher & SSP Goals
Relevant Digital has released new insights from its recent Demand Path Optimisation (DPO) Survey, conducted among leading independent supply-side platforms (SSPs). The results indicate that publishers who actively manage and enrich their ad inventory can gain a competitive advantage in [...]
Ogury Accelerates Net Zero Strategy with 51toCarbonZero Partnership
Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (May 13th, 2025) announced a strategic partnership with 51toCarbonZero (51-0), the only net-zero platform powering growth for marketing and advertising leaders. This marks a pivotal [...]
LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting. This landmark development between LightBoxTV and Vevo [...]
Adform Campaign Planner Launch Generates Significant Online Engagement
Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency [...]
Opti Digital Unveils New Brand Identity Reflecting Strategic Growth
Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its forward-looking vision and continued commitment to innovation, growth, transparency, and sustainable advertising practices. Building on its recent recognition as a GCPP partner and the development [...]
Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy
Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully achieved SOC 2 compliance, a critical milestone that underscores the company’s commitment to delivering enterprise-grade data security, confidentiality, and operational [...]
NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands
NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for [...]
Follow ExchangeWire