Sheila Obeng-King

Articles by Sheila

• Digest: Meta Tests Skippable Ads on Instagram Reels; AI and Social Media Disrupt Wikipedia Traffic; Meta Tightens AI Chatbot Controls for Kids

  2 months ago News

  

  In today’s Digest, we discuss Meta testing skippable ads on Instagram Reels, AI and social media disrupting Wikipedia traffic, and Meta tightening AI chatbot controls for kids.

  AdvertisingAIOpen Web

• Digest: Meta Forfeits its Brand Safety Seal; Havas Eyes Dentsu’s Global Assets; TikTok Algorithm Licensing Sparks US Concern

  2 months ago News

  

  In today’s Digest, we cover Meta pulling out of the MRC audit and forfeiting its brand safety seal, Havas eyeing Dentsu’s global assets, and TikTok’s algorithm licensing sparking concern in the US.

  AdvertisingBrand SafetyTikTok

• The Stack: AI Rules Tighten

  2 months ago News

  

  This week, governments turned up the heat on AI and Big Tech as holding companies doubled down on artificial intelligence to stay ahead. In today’s Digest, we discuss the ad industry unveiling the new AdCP standard, major publishers facing a [...]

  AdvertisingAIEUMedia

• Digest: WPP Strikes $400m AI Deal with Google; Spotify Partners with Netflix on Video Podcasts; Google Offers Search Fix as EU Fine Looms

  3 months ago News

  

  In today’s Digest, we cover WPP striking a USD$400m AI deal with Google, Spotify partnering with Netflix on video podcasts, and Google offering search fixes as an EU fine looms.

  AIGooglePodcast

• Digest: Publicis Lifts Forecast Again as AI Fuels Growth; California Moves to Govern AI Chatbots; EU Strikes Compromise on Sustainability Reporting

  3 months ago News

  

  In today’s Digest, we cover Publicis raising its forecast again as AI fuels growth, California moving to govern AI chatbots, and the EU striking a compromise on sustainability reporting.

  AIEUSustainability

• Digest: Nine, Paramount-Ten in Talks on Ad Sales Merger; Perplexity Halts Ad Signups; EU Reviews Kids’ Safety on Major Platforms

  3 months ago News

  

  In today’s Digest, Nine and Paramount-Ten’s ad sales merger talks, Perplexity’s decision to pause new ad sign-ups, and the European Commission’s review of child safety on major platforms as UK MPs’ call to probe job cuts to TikTok’s content moderation [...]

  AdvertiserDisplayEUPartnership

• Digest: CMA Designates Google Strategic Market Status in Search; India Pilots AI Chatbot E-Commerce; Reddit Poaches WPP Media’s North America CEO

  3 months ago News

  

  In today’s Digest, we cover the CMA designating Google strategic market status in search, India piloting AI chatbot-led e-commerce, and Reddit making a major Madison Avenue hire.

  AIE-CommerceRegulation

• The Stack: Ad Tech Aligns and Expands

  3 months ago News

  

  This week brought a number of alignment moves across the global ad and AI landscapes from new retail standards to strategic platform partnerships. In today’s MadTech Daily, we discuss ITV launching its GenAI Ads Manager, the UK ad regulator trialling [...]

  AIAntitrustGoogleRetail Media

• Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

  3 months ago News

  

  In today’s Digest, we discuss IAB Europe opening public comment on new retail media standards, Ooh media unveiling its Metro Tunnel ad network, and California banning loud streaming ads.

  Ad NetworkAdvertisingMeasurementStreaming

• Digest: Google’s Ad Tech Trial Nears Judge’s Decision; Amex and Duolingo Launch Ad Platforms; Mozilla Partners with Index Exchange

  3 months ago News

  

  In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange.

  Ad TechAdvertisingPartnership