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• Dr Neal Richter Explains How Ads.txt Works

  

  In the latest episode of TraderTalkTV, Dr Neal Richter, CTO, Rakuten Marketing and one of the authors of Ads.txt, explains to ExchangeWire CEO, Ciaran O'Kane why Ads.txt was created, how it works and the positive impact it is intended to [...]

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• BidSwitch's Julian Savitch-Lee Explains the History of the Deal ID

  

  ExchangeWire recently published a research report, in association with BidSwitch, aiming to understand whether the deal ID is the future of programmatic trading. To mark the launch, BidSwitch hosted an event, to uncover and discuss some of the key findings [...]

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• PubMatic's Adam McEnery Discusses Header Bidding Wrapper Solutions

  

  In this episode of TraderTalk TV, ExchangeWire's CEO, Ciaran O'Kane speaks with Adam McEnery, solutions engineer at PubMatic, about header bidding wrapper solutions and the differences between client-side and server-side header bidding technology. McEnery discusses: - What a wrapper is and how [...]

  Header BiddingTraderTalk TV

• IPONWEB's Nathan Woodman Discusses Supply Path Optimisation

  

  In this special voxpop edition of TraderTalk TV, Nathan Woodman, SVP strategic development, IPONWEB, talks through the hot topic of supply path optimisation. In this episode, Woodman discusses: - What supply path optimisation (SPO) is - How SPO works for advertisers - How SPO [...]

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• PulsePoint's Gareth Shaw Discusses Programmatic Technology in the Health Sector

  

  In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O'Kane speaks with Gareth Shaw, general manager EMEA, Pulsepoint about programmatic technology in the healthcare industry. In this episode Shaw discusses: - How programmatic technology can be applied in such a heavily regulated [...]

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• PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics (Part 2)

  

  In this second of a two-part TraderTalk TV feature, ExchangeWire’s head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions.

  TraderTalk TV

• PubMatic Founder & Chairman Amar Goel Discusses Auction Dynamics

  

  In this first of a two-part TraderTalk TV feature, ExchangeWire's head of content, Lindsay Rowntree, speaks with Amar Goel about auction dynamics and the difference nuances of first-price versus second-price auctions. This episode covers: - The development from the waterfall to an [...]

  MonetisationSupply SideTraderTalk TV

• Rubicon Project CTO Tom Kershaw Discusses Identity Management

  

  In this episode of TraderTalk TV, Ciaran O'Kane, founder and CEO, ExchnageWire speaks with Tom Kershaw, CTO, Rubicon Project about the road to achieving a universal identifier in the digital advertising ecosystem. Kershaw discusses: - How identity is currently managed in the [...]

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• Verve's Ian James Discusses the Benefits of SDK Location Data

  

  In this episode of TraderTalk TV, ExchangeWire's senior data analyst, Hugh Williams discusses the benefits of location data derived from software development kits (SDKs) with Ian James, GM international, Verve. This discussion comes off the back of a recent report [...]

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• Triton Digital's Benjamin Masse Explains Mechanics of the Programmatic Audio Ecosystem

  

  In this episode of TraderTalk TV, ExchangeWire's CEO Ciaran O'Kane speaks with Benjamin Masse, managing director, market development and strategy, Triton Digital, about the programmatic audio ecosystem, how the channel is measured, the evolution of programmatic audio, and the launch [...]

  AudioTraderTalk TV