Video
JCDecaux's Dom Kozak on Why Data is Key to Effective OOH
JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy. In this voxpop, Dom discusses: • Is strategic data use being overlooked in OOH? What 'flavours' of data [...]
Meta's Evelina Lye on the Potential of Web3
In this latest VoxPop, Evelina Lye, co-founder of UNTAM3D and head of marketing for creators and media, APAC at Meta, joins ExchangeWire's John Still to discuss the practical use cases for web3 and the current barriers to entry to the [...]
SmartFrame's Gregor Smith on Post-Privacy Ad Technology
Ciaran O'Kane is joined in front of the TraderTalk whiteboard by Gregor Smith, global advertising sales director, at SmartFrame Technologies. In this episode, Gregor sketches out the 'virtuous circle' of advertising, and talks us through: • The importance of context when providing [...]
The Road To ATS London: Industry Obsessions in 2023
Ahead of our flagship ATS event in London, ExchangeWire took to Old Street for The Road to ATS London. This exclusive event for agencies, brands, and publishers gave an insight into the industry’s most pressing topics and a preview of [...]
Starcom’s Roxanna Larizadeh on Commerce Media Strategies
In the final exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Roxanna Larizadeh, commerce lead, Starcom, discusses commerce media strategies, and how these differ according to retailer type and verticals. In this session, Larizadeh details: Retail media campaigns and differences [...]
2023 Retail Media Campaigns - Kiessé Lamour, Wunderman Thompson Commerce
In the fifth exclusive voxpop in the ExchangeWire RetailMediaHub, in association with PubMatic, Kiessé Lamour, global head of media at Wunderman Thompson Commerce, outlines how both retailers and marketers can maximise the value of their commerce media campaigns through 2023 [...]
Dmitry Shishkin on User Needs and How They Inform Content Strategies
In this latest VoxPop, Dmitry Shishkin, independent digital consultant, joins ExchangeWire's head of content to discuss how user needs can inform content strategies. In this session, Shishkin and Still discuss: How to identify user needs within the context of ad tech and why [...]
IAB Europe's Daniel Knapp on Future Conversations in Commerce Media
In the fourth exclusive VoxPop in the ExchangeWire RetailMediaHub, in association with PubMatic, Daniel Knapp, chief economist at IAB Europe, details how commerce media is set to evolve, and what will define conversations in the sector over the coming years. In [...]
Popular Tradertalks
Latest Posts
-
Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape -
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over?
Follow ExchangeWire