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Adtruth's James Collier Explains the Various Approaches to Cross-Device Targeting
As Neal Mohan says we are not in a mobile-first world anymore, it's a multi-device eco-system for advertisers. Too right, Neal. In this #TraderTalkTV episode, Adtruth's James Collier explains the various approaches to cross-device targeting. Here Collier [...]
#TraderTalkTV: IPONWEB'S Shane Shevlin Breaks Down The Mechanics Of A DMP & Outlines Use Cases
2013 was the year of the "DMP" allegedly. There has been much written about the "DMP" and its importance in the programmatic buying over the last twelve months. Some have questioned the value of it as a standalone [...]
#TraderTalkTV: Rob Webster Discusses The Evolution Of The Media Plan And How Third Parties Add Value Through Prospecting
In this week's #TraderTalkTV Crimtan's Rob Webster discusses the evolution of the media plan. In a deep dive into how the media plan (or schedule) currently looks, he highlights the over emphasis on the retargeting piece, and how third [...]
#TraderTalkTV : Rubicon Project's Jordan Mitchell on Boosting Publisher Yield by Accounting for Scarcity
Jordan Mitchell, Rubicon Project, VP product, discusses how publishers can use algorithms to boost revenue, including real-time advertising solutions, and which targeting criteria to use to boost fill-rates. Rubicon’s Mitchell maps out his company’s approach to aggregating advertiser demand [...]
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#TraderTalkTV : LiveRail's Yoav Arnstein Explains How Video Private Marketplaces Differ From Their Display Counterparts
In this week's #TraderTalkTV, LiveRail's Managing Director, Yoav Arnstein breaks down the differences between a video and a display private marketplace. LiveRail is 100% publisher-focused and doesn't actually sell any product to the buy side, their purpose being to help [...]
#TraderTalkTV : Alenty's Laurent Nicolas Explains Why Viewability Should Be the New Currency for Online Advertising
As ATS Paris quickly approaches, we're continuing our French focus for this week's #TraderTalkTV with Alenty co-founder and CEO, Laurent Nicolas. Here Laurent describes how Alenty measures viewability across different environments, including premium, RTB and mobile, with a success rate [...]
#TraderTalkTV : Stefan Vos, Director, Data & Analytics EU, ValueClick on the Benefits of MultivariateTargeting
In this week's #TraderTalkTV, Stefan Vos, Director, Data & Analytics EU at ValueClick breaks down multivariate targeting, particularly around behavioural targeting. At the basic level, behavioural segments can be picked by hand for a campaign, the next step above that [...]
#TraderTalkTV : Fabien Magalon, MD, La Place Media Breaks Down the Benefits of Publisher Partnership
This week's #TraderTalkTV takes us back to Paris with ATS Paris speaker Fabien Magalon, Managing Director at La Place Media, where he breaks down the concept behind La Place Media, an alliance between five media sales houses/publishers. Now celebrating its [...]
#TraderTalkTV : eXelate's Alain Sanjaume on Connecting Online & Mobile Data for Multiscreen Targeting
Straight from Paris, this week's #TraderTalkTV sees Alain Sanjaume, Senior European Consultant at eXelate and speaker at next month's ATS Paris, breaking down the use of third-party data across multiple screens, from the PC world to the mobile world. First, [...]
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