Video

• #TraderTalkTV: Darren Goldie, Managing Partner at Havas, Explains How The Agency Approaches Attribution

  12 years ago Trader Talk

  

  Attribution plays such a crucial part in the media planning process. But with no standard modelling procedure available, agencies often have to build bespoke models for clients. Here we speak to Darren Goldie, Managing Partner at Havas, who [...]

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• #TraderTalkTV: Jason Bigler Gives Some Insight Into Google's Customisable RTB Toollkit, "Open Bidder"

  12 years ago Trader Talk

  

  Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf solutions are not enough for the cutting-edge trading companies in the space. A lot of the buy-side solution providers [...]

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• #TraderTalkTV: Quantcast's Phil Macauley Explains How Prospecting is Overlooked & Undervalued

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Phil Macauley, EU Managing Director at Quantcast, discusses prospecting's benefits over pure retargeting in display. Why is prospecting overlooked in the path to conversion? Is there too much reliance on the bottom-of-the-funnel metrics? [...]

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• #TraderTalkTV: Skinected Co-Founder Stefan Kosel Explains How Non-Standard Ads Are Traded Via RTB

  12 years ago Trader Talk

  

  With the rise of open platforms a lot of interesting ad tech "app" companies have started to spring up globally. In this week's #TraderTalkTV we talk talk to one of the rising stars, Skinected. Here co-founder Stefan Kosel [...]

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• #TraderTalkTV: Neal Richter, Chief Scientist at The Rubicon Project, Explains the All-In Auction

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Neal Richter, Chief Scientist at The Rubicon Project, Explains the 'All-In Auction'. He breaks down the old model of 'waterfall' (sponsorship/direct/indirect, where it's hard to harmonise demand) vs the new auction model. A good example [...]

• #TraderTalkTV: PubMatic Co-Founder Mukul Kumar Explains How Pubmatic Deals with Multiple Bids Across Markets

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, PubMatic Co-founder & Head of Engineering Mukul Kumar explains how PubMatic's tech predicts the buying pattern of independent bidders. Kumar defines the data points necessary to build predictive models. He goes on to discusses the complexities [...]

• #TraderTalkTV: AudienceScience's Mark Connolly Explains the SaaS Model Versus the Traditional Media Buying Model

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Mark Connolly, MD Europe & APAC for AudienceScience, explains the SaaS (Software as a Service) model versus the traditional media-buying model. Explaining the work flow of a typical media buy, Connolly argues that much of [...]

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• Dr Neal Richter, Chief Scientist, The Rubicon Project, Explains Deal ID & the Open RTB Initiative

  12 years ago Trader Talk

  

  Dr Neal Richter, Chief Scientist at The Rubicon Project, breaks down the concept of Deal ID (a unique string token, passed on the bid call to various bidders). Richter describes the crucial role played by Deal ID in the private [...]

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• #TraderTalk TV: Ego-System or Eco-System? Pubmatic's Gareth Holmes Calls for a New Publisher Approach

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Gareth Holmes, UK Publisher Director at PubMatic, discusses the evolution of the SSP model in today's market into a "Strategic Selling Platform", allowing the publisher to focus on content-creation to engage users. Gareth breaks down the [...]

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• #TraderTalkTV: Visual IQ's Adit Abhyankar Explains How Attribution is Moving From Analytics to Operations

  12 years ago Trader Talk

  

  In this week's #TraderTalkTV, Visual IQ's Adit Abhyankar explains how the conversation around attribution is moving from analytics to operations. Visual IQ addresses the problem of attribution by looking at both direct and cross-channel, digital and offline. Adit breaks down [...]

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