Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
#TraderTalkTV: Adfonic CTO Wes Biggs Explains the Mechanics of Data-Driven Buying On Mobile
In this week's #TraderTalkTV, Adfonic CTO Wes Biggs explains the mechanics of the Adfonic ad platform, and the specifics on how they execute real-time bidding on mobile devices.
Quantcast's Jag Duggal and David Grant Discuss Why Underlying Problems In Current Attribution Modelling Is Impeding True Potential Of Digital Display
Jag Duggal, Senior Vice-President, Product Management and David Grant, Principal Product Manager at Quantcast discuss the attribution problem in display, and how the industry might address some of the underlying issues with the current methodologies. You recently spoke how attribution needs [...]
WireColumn: French Private Video Exchange is a Great Opportunity for Brand Advertisers
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French programmatic buying progress. StickyAds Video Exchange’s recent integration with TubeMogul’s buying platform has allowed access to French premium video inventory. This [...]
Why Australia Needs To Build That Premium Publisher Exchange
The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the biggest Australian digital publishers have allegedly been spotted in New York, negotiating a deal with AppNexus. The "gang [...]
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AdTrader Conference Set for Berlin on April 18
The Adtrader Conference is now in its third year. After two successful events in Hamburg in 2011 and 2012 we are taking the show for the first time to Berlin. Technology is changing the digital advertising market in Germany, Europe's largest [...]
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business model by any means. Accenture has been in operation since the 1950s - and we [...]
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients' Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France. LeadMedia, a data marketing specialist with hooks into performance advertiser's CRM and data assets, is presumably [...]
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