Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients' Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France. LeadMedia, a data marketing specialist with hooks into performance advertiser's CRM and data assets, is presumably [...]
#TraderTalkTV Is Coming To Paris For Filming On March 06
TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of data-driven advertising - effectively, how all this technology, data and trading actually works (you can view all episodes here). We will [...]
Ad NetworkAd ServerAdvertiserAgencyDisplayDSPEMEAExchangeProgrammaticPublisherSSPTradingTrading DeskViewability
Which Display Ad Exchange Sells the Highest Quality Inventory?
Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, [...]
Deutsche Telekom Buys Retargeter Xplosion Interactive - As German Sales House Looks To Tap Into Growing Retargeting Spend
It has been confirmed that German retargeting solution, xplosion interactive, has been acquired by Deutsche Telekom's sales house division, Interactive Media. xplosion interactive was part of the EOS group, a finance and risk management division within the giant retail outfit, Otto [...]
Room Full of Money: The Realities Of Media Trading
Mikko Kotila is Founder & CEO at STATSIT. The advertising industry is huge. Currently at half a trillion dollars it earns its place amongst world’s largest industries, with the likes of pharma. People tend to overlook the magnitude when they’re evaluating [...]
Announcing: Ad Trader Conference, Berlin, Thursday April 18
Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its third year, Ad Trader Conference is the most influential event for the German data-driven advertising [...]
Ad ServerAdvertiserAgencyAutomated GuaranteedDACHDisplayExchangeProgrammaticTrading
Zodiak Active's Marco Guglielmin Discusses the Italian Display Market and the Company's Publisher Trading Desk Proposition
Italy is the biggest Southern European display market, now totalling 500 million euro - and growing - per year. We speak to Marco Guglielmin, Director A-Plus platform at Zodiak Media. Zodiak Media is a leading Publisher Trading Desk in the [...]
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