Ciaran O'Kane

Founder and Advisor

Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.

Articles by Ciaran

• The German Buy-Side View: Unique Digital's Dustin Deunert Gives The Agency Perspective On The Growth Of The Data-Driven Display Market

  13 years ago News

  

  Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Germany, the realities of the market, the agency approach and the uniquedigital strategy around automated buying. What were your [...]

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• Dentsu Acquires Aegis: The Ripple Effect Of The Big Agency Consolidation

  13 years ago News

  

  Aegis has been on the market for a while, allegedly. First, there was talk about Havas buying - or maybe even Publicis or WPP. However in the end it was Dentsu, the cashed-up Japanese media-buying behemoth, that finally took Aegis [...]

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• Dirk Freytag Discusses His Move To The Rubicon Project, The Sales House Approach And The State Of The German Data-Driven Ad Market

  13 years ago News

  

  Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build out its proposition across German-speaking markets, including Germany, Austria and Switzerland. Here Freytag discusses why he is joining Rubicon, the [...]

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• Vivaki's Ros Allison Discusses Cross-Platform Buying Strategy, AOD’s Multi-Platform Addressability And The Growth Of The Data-Driven Ad Market In The Region

  13 years ago News

  

  Ros Allison is a Director at Vivaki. Here she discusses Vivaki's cross-platform approach in the APAC marketplace, AOD’s multi platform addressability and the growth of the data-driven market in the region. You’ve recently launched a world first offering in the addressable [...]

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• The Revolution Is Television: Observations On The Emerging Connected TV Landscape

  13 years ago News

  

  Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV and its likely implications for the online advertising space. The annual nerd-fest migration to Las Vegas in early January to attend [...]

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• IPA Supports ATS London On Tuesday, September 18

  13 years ago News

  

  ExchangeWire can announce that the IPA, the professional body for advertising, media and marketing communications agencies in the United Kingdom, is supporting this year's ATS London, as marketers and agencies get to grips with the data-driven advertising space. The IPA represents [...]

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• Buy-Side Becomes Sell-Side: What If Xaxis Or Criteo Bought RMX?

  13 years ago News

  

  Yahoo! is in selling mode. We have seen numerous stories this week (usually spectacularly misinformed pieces) about Yahoo's intention to spin off its ad technology business. This has prompted the likes of Adweek, AllthingsD and Business Insider to ponder over [...]

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• Should Digital Display Be An 'Always On' Channel?

  14 years ago News

  

  Wayne Blodwell is the Client Digital Partner at Universal McCann. Here he examines why digital display should be an "Always On" channel. Many advertisers have seen an improvement in performance against their previous display buying since the adoption of real time [...]

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• Why We Are Failing To Sell Mobile’s Potential As An Advertising Medium?

  14 years ago News

  

  Sultan Khan is Chief Executive and Co-Founder of AdMaxim. Here Khan discusses why the mobile industry is failing to sell mobile's potential as an advertising medium? On the face of it, the figures from the Internet Advertising Bureau (IAB’s)/PwC’s annual report [...]

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• Announcing 6ofSix: Present Your Data-Driven Case Study At ATS London On September 18

  14 years ago News

  

  We recently announced the date for this year’s ATS London. If the event last year was big, this year promises to be epic. As part of a slight overhaul of the event’s content this year we are introducing a revamp [...]

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