Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Buy-Side Becomes Sell-Side: What If Xaxis Or Criteo Bought RMX?
Yahoo! is in selling mode. We have seen numerous stories this week (usually spectacularly misinformed pieces) about Yahoo's intention to spin off its ad technology business. This has prompted the likes of Adweek, AllthingsD and Business Insider to ponder over [...]
Should Digital Display Be An 'Always On' Channel?
Wayne Blodwell is the Client Digital Partner at Universal McCann. Here he examines why digital display should be an "Always On" channel. Many advertisers have seen an improvement in performance against their previous display buying since the adoption of real time [...]
Why We Are Failing To Sell Mobile’s Potential As An Advertising Medium?
Sultan Khan is Chief Executive and Co-Founder of AdMaxim. Here Khan discusses why the mobile industry is failing to sell mobile's potential as an advertising medium? On the face of it, the figures from the Internet Advertising Bureau (IAB’s)/PwC’s annual report [...]
Announcing 6ofSix: Present Your Data-Driven Case Study At ATS London On September 18
We recently announced the date for this year’s ATS London. If the event last year was big, this year promises to be epic. As part of a slight overhaul of the event’s content this year we are introducing a revamp [...]
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AppNexus CEO, Brian O'Kelley, Discusses The German Data-Driven Display Market
In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and the growth of RTB, as well as data-driven media buying, in Europe's biggest online ad market. Brian O'Kelley, AppNexus CEO, will [...]
Ad NetworkAd ServerDACHDisplayExchangeProgrammaticSocial MediaSSPTrading
PTD 2.0: The Next Evolution Of The Publisher Trading Desk
ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model was published on this site well over 12 months ago), and it seems this strategy is now being executed by [...]
Ad NetworkAd ServerDisplayProgrammaticPublisherTradingTrading Desk
The Sales House Evolution: Why The German Sales House Model Fundamentally Differs From Its UK Version
The sales house used to be the predominant way of creators of content connecting with buyers of media space. The sales house was the ultimate middleman, effectively a broker between two parties. It inspired a new generation of middlemen, namely, [...]
Aggregating European Premium Supply: Publicitas Announces Premium "Sales Side Platform" Initiative
In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital Forum 2012. Publicitas, one of Europe's biggest sales houses, held the event as a statement of intent to the European [...]
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