Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Euro Round-Up: Adap.tv And BannerConnect Partner; Turn Move Into France; StrikeAd Big On Mobile Privacy; AdSafe Adds More UK & European Partners; And More IAB Mobile Numbers
Adap.tv Partners with BannerConnect to Expand RTB for Online Video in Europe Adap.tv, a company that provides a programmatic way to plan, buy, sell and measure television and video advertising, is partnering with European real time bidding company, BannerConnect. The move [...]
ADmantX's Damon Francis Talks About Semantic Targeting, How It Can Be Used To Deliver Performance And Its Increased Importance As Cookie-Free Targeting Alternative
Damon Francis is Business Development Director at ADmantX, a semantic targeting solutions provider. Here he discusses the company's solution, how semantic targeting can be used to deliver performance and its increased importance as cookie-free targeting alternative. There's often some confusion around [...]
Re-Thinking The Attribution Model: Isn't It Time Attribution Was Based On Statistical Analysis?
Robin Davies is Country Manager UK at Mediaplex. Here he discusses why we should be re-thinking attribution and why the industry should be basing models more on atatistical analysis. Digital marketing is supposed to have solved John Wanamaker’s question: “Half the [...]
Ad NetworkAd ServerAdvertiserAgencyAnalyticsattributionDisplayExchange
Euro Round-Up: German Thoughts On Web Privacy Rules; Tagman Conversion Loss Calculator; And More Desperate Publisher Paywall Strategies
What German startups really think of web privacy rules “Playing by the EU data security laws is like showing up to the grand prix with a race car missing one wheel.” The U.S. and European Union have very different levels of data [...]
New Orange-Publicis Venture Fund Makes Its First Investment In myThings
Following on the heels of their newly-formed partnership just this month, France Telecom-Orange and Publicis Groupe announced they will partner with Iris Capital Management to make venture capital investments in digital start-ups - with a focus on the EMEA market. Their [...]
Euro Round-Up: AppNexus Rich Media RTB Solution; Aegis Reports Big 2011 Numbers; Growth In Display Spend; Collective Video Report Release; Evidon Tracker Overview
AppNexus Addresses the Challenges of Rich Media in RTB AppNexus Console customers now have a fully-featured Creative Template capability, the company announced last week. The challenge for RTB is matching the capabilities of the creative to the expectations of the publisher for [...]
Ad NetworkAd ServerAgencyDataDisplayExchangeProgrammaticTradingTrading DeskVideo
SpotXchange's Vicki Lyon Gives Her Overview On Last Week's ATS Sydney Event
Vicki Lyon is Managing Director SpotXchange Asia-Pacific. Here she gives her synopsis on the recent ATS Sydney event. The inaugural ATS conference here in Sydney was a resounding success, with several hundred attendees and a great cross-section of industry commentary. [...]
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Unlocking The Potential Of RTB: Why The Customisable Real Time Platform Will Deliver Better Yield For Publishers
Tom Barnett is the Managing Director at Switch Concepts. Here he discusses the importance of the customisable real-time platform when trading ad inventory at the impression level, the huge potential for publishers to increase yield, and the critical piece [...]
Ad NetworkAd ServerAgencyDisplayProgrammaticPublisherTradingTrading Desk
ATS Sydney PWC Presentation: Australian Entertainment & Media Outlook
Megan Brownlow is Executive Director & Editor of The Media and Entertainment Outlook at PriceWaterhouseCooper. She recently gave an overview of upcoming trends in the Australian advertising market during a fireside chat with Paul Fisher, CEO of IAB Australia, [...]
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