Ciaran O'Kane
Founder and Advisor
Ciaran O’Kane is the Founder and Advisor to WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors. He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive. He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic - and acts as an advisor to a number of leading digital media companies in Europe.Articles by Ciaran
Ros Allison Discusses Vivaki Exchange Strategy In The APAC Region The Growth Of The Australian Exchange Marketplace
VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's exchange strategy in [...]
AdvertiserAgencyAPACAustraliaDataDSPExchangeProgrammaticPublisherTradingTrading Desk
Ciaran McConaghy Speaks About Attribution In Display, Moving Beyond CTR, And The Agency Approach To Attributing Conversion Credit
Attribution is absolutely critical to the sustainability of the display market. It underpins everything we do in the industry. Implementing an attribution model that rewards all touch points en route to conversion is a difficult and costly process. [...]
Frost Prioleau Discusses The Simpl.fi DSP Offering In China And The State Of The APAC Exchange Marketplace
Simpli.fi recently announced it was launching its DSP solution in China. Here Frost Prioleau, CEO at Simpli.fi, discusses the new Chinese offering, the exchange marketplace in the region and how local buyers will use the platform for automated buys. For those [...]
Speakers Confirmed For Ad Trading Summit Singapore, June 15
ExchangeWire is hosting its first ATS conference in the APAC region. The half-day event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth [...]
Ad NetworkAgencyDisplayDSPExchangePerformanceProgrammaticPublisherTargetingTrading
Mark Your Calendar: Date And Speakers Confirmed For Ad Trading Summit Singapore
ExchangeWire is hosting its first ATS conference in the APAC region. The event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth analysis and debate [...]
Ad NetworkAdvertiserAgencyDataDSPExchangeProgrammaticPublisherSSP
ExchangeWire Launches Dedicated APAC Vertical To Cover Asia-Pacific Exchange Marketplace
ExchangeWire is announcing the launch of a dedicated APAC vertical to cover the Asia-Pacific exchange marketplace. The new vertical has its own separate Twitter and RSS feeds - as well as a Linkedin group specifically targeted at advertising professionals [...]
Nathan Woodman, COO, Adnetik, Gives More Detail On The AIM Index
Agencies love eye candy - because their brand advertisers do. Nothing worst than having your brand advertising displayed alongside inferior and inappropriate content. Adnetik released a tool this month that allows advertisers the capability to value of the [...]
Julian Tol Discusses The Brandscreen DSP Proposition, The APAC Exchange Marketplace And Agency Strategy
Brandscreen is one the leading DSP vendors in the APAC region. Here Julian Tol discusses the Brandscreen proposition, the APAC exchange eco-system and how the region's advertisers, agencies and publishers are developing strategies to trade in the automated display marketplace. Can [...]
AdvertiserAgencyAPACATSAustraliaDataDisplayDMPDSPExchangeProgrammaticTradingVideo
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