Aimee Newell Tarín

Editor

Articles by Aimee

• TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers 

  2 years ago News

  

  On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers  National security concerns in the US have led to the introduction of a [...]

  AmazonRetailTargetingTikTok

• APAC’s Biggest Programmatic Trends for 2024 

  2 years ago News

  

  In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape to explore the trends making the biggest waves. From data privacy regulations for the post-cookie world to mastering multichannel marketing, [...]

  APACAudioCTVIn-GameProgrammatic

• Google & TikTok Implement Changes to Comply With Digital Markets Act; Temasek in Discussions to Invest in OpenAI 

  2 years ago News

  

  On today’s ExchangeWire digest: Google & TikTok Implement Changes to Comply With Digital Markets Act; Temasek in Discussions to Invest in OpenAI  With the final compliance deadline of the EU’s Digital Markets Act coming into effect on 7th March, Google has [...]

  DataEUGoogleInvestmentPrivacyRegulationTikTok

• EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners with Media Smart for Scam Advertising Awareness Campaign  

  2 years ago News

  

  On today’s ExchangeWire news digest: EU Fines Apple €1.8bn; Retailers Suffer Longest Dip in Sales Since 2020; UK Gov Partners with MediaSmart for Scam Advertising Awareness Campaign   EU antitrust regulators have hit Apple with a fine of €1.8bn (£1.5bn), following their [...]

  AdvertisingEUFraudRegulationRetail

• Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI 

  2 years ago News

  

  On today’s ExchangeWire digest: Disney’s $8.5bn Merger with Reliance; Google Sued for $2.3bn; Elon Musk Sues OpenAI  Disney has announced a USD$8.5bn (£6.2bn) deal to merge its India business with Reliance Industries, an Indian multinational conglomerate. The merger will create the [...]

  Elon MuskGoogleLawsuitPartnership

• Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues 

  2 years ago News

  

  This week on the ExchangeWire Stack: Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues  A forecast this week found that retail media is the fastest growing form of ad [...]

  Ad SpendAgencyAudioPodcastRetail Media

• 64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in NYT Lawsuit; TikTok to Lose More Music

  2 years ago News

  

  On today’s ExchangeWire digest: 64% of AUS Agencies to Increase Podcast Investment; OpenAI Files Motion to Dismiss 4 Claims in NYT Lawsuit; TikTok to Lose More Music Nine in ten agencies have used audio advertising this year, finds the IAB’s latest [...]

  AustraliaLawsuitPodcastTikTok

• Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency 

  2 years ago News

  

  On today’s ExchangeWire digest: Retail Media is Fastest Growing Form of Ad Spend; Microsoft’s Deal with Mistral AI Faces EU Scrutiny; Investors Push Apple for AI Transparency  Retail media is expected to make up one-fifth of worldwide digital ad spend in [...]

  Ad SpendAIPartnershipRetail Media

• AUS Online Ad Spend Slowed in 2023; US Streaming Revenues Set to Overtake Pay-TV

  2 years ago News

  

  On today’s ExchangeWire digest: AUS Online Ad Spend Slowed in 2023; US Streaming Revenues Set to Overtake Pay-TV; US Streaming Subscriptions to Drop by 3.9 Million in 2024  Australia’s online ad spend in 2023 slowed to a growth rate of 3.7% [...]

  Ad SpendAustraliaStreamingTV

• Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023 

  2 years ago News

  

  On today’s ExchangeWire digest: Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023  A $60m (£47m) per year deal between Reddit and Google signed last week will give Google real-time [...]

  Ad SpendAIGooglePartnership