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CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report
FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...]
VIOOH Brings Orange Barrel Media's US Urban Inventory to its Global Programmatic Platform
Today (26th March, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media(OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to [...]
Dig-In Target a New Generation of Fitness Focused Students
Student sampling experts Dig-In have partnered with Warrior Protein to introduce Warrior Creatine Plus to university students through targeted sampling to gather real student feedback on the product experience. The samples and leaflets were included in branded tote bags delivered [...]
30% of Open-Web Video Players Shrink After Page Load, Finds Picnic
New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...]
Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP
Limelight Inc. published their third case study on their latest feature - Adaptive Rules Centre (ARC). The case study highlights results from a performance-based SSP who utilised ARC to resolve creative quality issues, significantly improving auction performance across its video [...]
Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership
Open Media today (24th March, 2026) announced an exciting programmatic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing [...]
Álvaro Mayol Appointed CEO of Taptap Digital
Taptap Digital, a global area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them using location intelligence, has completed its governance plan with the appointment of Álvaro Mayol as [...]
GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic
GoWit, a global leader in omnichannel commerce and retail media technology, and Futura DDB, a leading marketing agency in the Adriatic region and part of the global Omnicom network, delivering strategic brand, creative, and media solutions. By combining GoWit’s omnichannel commerce [...]
Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home
Rebecca Callaghan has been promoted to the newly-created role of head of out-of-home (OOH) at Azerion; the move signals the omnichannel advertising platform’s ongoing commitment to investing in programmatic digital OOH (pDOOH) to ensure it is a fully-fledged element of [...]
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