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digitalAudience Accelerates UK Expansion with Local Leadership
digitalAudience is strengthening its presence in the United Kingdom as a priority growth market in 2026, appointing Paul Smith as managing director UK and Cristina (Rusu) Ghiuta as customer success manager UK. The expansion forms part of digitalAudience’s broader strategy to [...]
Taboola: EV Controversy Drives Huge Readership Spike
Pageviews for articles about electric cars have shot up by 166% over the past three months, reflecting a growing scepticism towards the alternative vehicle type, according to Taboola. Data from Taboola Newsroom, which monitors readership trends across Taboola’s international network of publisher [...]
Thrad Joins AgenticAdvertising.org as Founding Member
Thrad, the leading advertising infrastructure provider for the AI ecosystem, announced it has joined AgenticAdvertising.org (AAO) as a founding member. The organisation, guided by industry veterans Randall Rothenberg and Matthew Egol, is advancing open standards for AI-powered advertising through the [...]
Lumen Launches New Attention Measurement Solution for Advertisers with Netflix
Lumen Research, the global attention technology company, has partnered with Netflix to launch a solution that helps advertisers understand how much attention their ads capture across Netflix’s global ad-supported CTV, desktop, and mobile inventory. The solution is available to clients [...]
EXTE Joins Forces with HUMAN Security to Protect Ad Inventory Quality & Integrity
EXTE, a leading programmatic advertising company, announced a strategic integration with HUMAN Security, the trust layer for programmatic media and agentic commerce platforms, verifying engagement, reducing fraud, and enabling authentic interactions across humans, bots, and AI agents. The collaboration aims [...]
AppHarbr by GeoEdge Launches the First Index Ranking In-App Ad Networks on Ad Quality & Safety
AppHarbr, GeoEdge’s in-app ad quality and security platform, today (5th March, 2026) announced the release of the industry’s first In-App Network Ad Quality & Safety Performance Index, a benchmarking report measuring how ad networks perform on ad safety, user experience, [...]
FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience
FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many [...]
Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising
Vudoo, a global commerce media technology company has partnered with PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, to enable shoppable ad experiences across PubMatic’s premium, verified inventory. This partnership reflects the accelerating convergence of content, advertising, [...]
CTV Publisher Network Doubles Revenue From Existing Demand Resources Using Limelight Inc.’s Adaptive Rules Centre
Limelight Inc.’s latest case study showcases how a CTV Publisher Network utilised Adaptive Rules Centre (ARC) to double revenue from existing demand sources while maintaining control of QPS limits, inline with their KPIs. ARC is Limelight’s rule-based, automation, and optimisation toolkit. [...]
IAB Europe Publishes 2026 Readiness Report Highlighting AI, Regulation & Sustainability Challenges in Digital Advertising
IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today announced its fourth annual State of Readiness - Sustainability in Digital Advertising Report, providing a comprehensive overview of how the European digital advertising ecosystem is progressing [...]
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