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LoopMe Partners with Microsoft Advertising to Offer Real-Time Brand Optimisation to Advertisers via Microsoft Curate
LoopMe, the global leader in brand performance, today (April 29th, 2025) announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimisation PurchaseLoop solution into Microsoft Curate. Through Microsoft Curate, LoopMe has enhanced the addressability of its first-party [...]
Yahoo DSP Launches Conversion API to Enhance Campaign Measurement & Optimisation
Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP [...]
New AI Study Shows Effie UK Winners Outperform on Emotion, Attention & Correct Brand Recall
Effie UK Award winners generate stronger positive emotions, higher brand recall, and greater audience attention than non-winning campaigns, according to new data from creative effectiveness platform DAIVID. In partnership with Effie Awards UK – the leading authority on marketing effectiveness – [...]
FirstPartyCapital Launches FirstPartyStudio to Empower Start-Ups with High-Quality Expertise
FirstPartyCapital, the leading investment fund into ad tech, martech, and digital media companies, has today (April 29th, 2025) announced the launch of FirstPartyStudio, offering group and individual expertise to technology businesses. Businesses in the ad tech, martech, and media sectors need [...]
Opti Digital Recognised as Google Certified Publishing Partner (GCPP)
Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner (GCPP). This certification underscores Opti Digital’s best-in-class technology that empowers digital publishers to achieve optimal ad revenue, without compromising user [...]
Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising
Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across Web and connected TV (CTV), today (April 29th, 2025) announced a partnership aimed at promoting sustainability within the digital advertising [...]
RAAS LAB Expands Leadership Team with the Appointment of Laura Stephens as Head of Agency Sales UK
RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (April 28th, 2025) announced the appointment of Laura Stephens as head of agency sales UK. With over a decade of experience in digital, her [...]
Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels
Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less [...]
Ad Innovation Powers Secure, Premium CTV Viewer Experiences
GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isn’t [...]
Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising
New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion UK’s ‘Infinite Possibilities’ leadership event. The study quantifies the importance of the consumer mindset in determining when people are most receptive [...]
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