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Articles by ExchangeWire

• Record-Breaking Summer of Sport Drives Readership Surge for UK Publications

  19 hours ago News

  

  Britain’s summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV and digital audience figures for major events also breaking previous records. Wimbledon netted the top spot as this summer’s most [...]

  AudienceDigital MarketingTVUK

• Pixalate’s July 2025  Global Publisher Rankings for Websites, Mobile & CTV Apps

  22 hours ago News

  

  Pixalate, the leading ad fraud protection, privacy, and compliance analytics platform, has released the July 2025 Publisher Trust Index (PTI) for the United States (US), United Kingdom (UK), Germany, Spain, the Netherlands, Canada, Japan, and Brazil. This index evaluates websites [...]

  AnalyticsCTVMobileWebsite

• Piwik PRO Launches UAE Data Centre to Support MENA Customers

  24 hours ago News

  

  Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]

  DataDigitalIndustry InfrastructureMENA

• Berocca Ignites 71% Listener Action with NumberEight’s Smart Targeting

  6 days ago News

  

  NumberEight, the pioneering ID-less audience intelligence company, has teamed up with streaming audio platform LiSTNR and media agency EssenceMediacom to help Bayer’s vitamin brand Berocca reclaim its status as Australia’s daily energy essential. Leveraging NumberEight’s ID‑less live‑moment targeting, the world‑first [...]

  AudioMediaTargeting

• Covatic Launches Audience Retargeting Solution

  6 days ago News

  

  Covatic, the leading provider of privacy-first audience solutions, today (7th August, 2025) announces the launch of Audience Retargeting, an advanced solution that enables advertisers and publishers to precisely re-engage users who have been exposed to campaigns across multiple digital platforms. [...]

  AudienceProduct LaunchRetargeting

• Bidmatic Highlighted a 39% Ad Revenue Growth for Publishers Leveraging HeroVideo 

  1 week ago News

  

  Bidmatic Inc., a US-based ad tech company, announced measurable success from its AI-driven video production platform, HeroVideo, which is helping digital publishers unlock new ad revenue streams by transforming text articles into monetisable, high-engagement video content.  Initially launched in 2024, HeroVideo [...]

  PublisherRevenueVideo

• JCDecaux India Partners with VIOOH

  1 week ago News

  

  Today, (5th August, 2025) JCDecaux India, a subsidiary of the world’s leading outdoor advertising company, announced new programmatic advertising inventory available through its partnership with VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform. The partnership unlocks programmatic access to exclusive [...]

  DOOHInventoryPartnershipSupply Side

• Value-Driven Sophistication of pDOOH in the Chinese Market, State of the Nation 2025

  1 week ago News

  

  To provide a more comprehensive picture of the current landscape and future potential of pDOOH in the Chinese market, VIOOH partnered with Morketing Research to release the State of the Nation 2025 – Mainland China Report, which presents the key changes in [...]

  DOOHOmnichannelProgrammaticResearch

• PubMatic Appoints Takeo Hori as Senior Director, Advertiser Solutions, Japan

  1 week ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (5th August, 2025) announced the appointment of Takeo Hori as senior director, advertiser solutions of Japan.  Bringing extensive expertise to PubMatic, Takeo previously served as head [...]

  AppointmentDemand Side

• Piwik PRO Launches New Pricing Model to Deliver Scalable Features and Maximum Value

  1 week ago News

  

  Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance. Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at [...]

  business growthCookiesData