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Overwolf Grows Brand Partnerships Team With Leaders From Fandom, Spotter & Enthusiast Gaming
Overwolf, the all-in-one platform that empowers brands and advertisers to reach more than 113 million gamers each month, today announced the expansion of its global Brand Partnerships team with the addition of three senior leaders, including Annie Por as Director [...]
Seedtag Launches AURA By Liz, a New Premium Creative Suite to Drive Superior Ad Results
Seedtag, the global neuro-contextual advertising company, today (2nd October, 2025) unveiled AURA by Liz, its new suite of premium creative capabilities. Leveraging neuroscience principles, this pre-campaign solution offers creative intelligence and optimisation. Designed to improve ad performance through in-depth creative analysis [...]
Onetag Partners with Lotame to Activate High-Value Global Audiences at Scale
Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides [...]
Picnic Strengthens Measurement Offering Through Happydemics Partnership
Picnic, the leader in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a new partnership with Happydemics, a global, cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact [...]
Ogury et Dentsu lancent le ciblage de personas en CTV
Paris, le 1er octobre. Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce le lancement de son offre programmatique dédiée au ciblage de personas en TV connectée (CTV). En France, Dentsu [...]
Laurène Deecke Appointed Head of Partnerships at XPLN.AI
XPLN.AI, the specialist in attention measurement and optimisation, announces the appointment of Laurène Deecke as head of partnerships. A recognised expert in the digital ecosystem, Laurène has been supporting international publishers for over ten years, addressing their challenges with innovative technological [...]
illuma Achieves Network Advertising Initiative Membership, in Recognition of its Privacy-First Targeting Technology
illuma - the global AI company specialising in contextual advertising technology, has joined the Network Advertising Initiative (NAI), the self-regulatory organisation advancing best data practice, in recognition of its long-standing privacy-first credentials. illuma has been pioneering AI-powered contextual solutions for advertisers [...]
Taboola Partners with JOE Media Group to Boost User Engagement
Taboola, a global leader in delivering performance at scale for advertisers, today (30th September 2025) announces its new partnership with JOE Media Group. Leveraging Taboola's performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by [...]
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