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Thrad Launches $500k Monetisation Fund to Establish Advertising as the Primary Monetisation Engine for the AI Ecosystem
Thrad, the AI-native advertising infrastructure provider, has announced the launch of the USD$500,000 (£370,000) Thrad Monetisation Fund. The initiative aims to solve a critical bottleneck in the current market: the lack of scalable revenue models for conversational AI products. As AI [...]
Adform Strengthens DACH Presence with Splicky Acquisition
Adform, Europe’s leading independent media buying platform, today (18th December, 2025) announced the acquisition of Splicky, the advertising technology division of Goldbach Group, one of Switzerland’s largest advertising marketers. Founded in Berlin, Splicky has built a strong footprint across the [...]
Clinch Introduces Predict IQ Scores™ to Help Advertisers Validate Creative Effectiveness Pre-Launch
Clinch, the agentic AI platform for omnichannel content orchestration, today (18th December, 2025) announced the launch of a new predictive creative scoring suite within its Flight Control platform. Powered by AI, the Predict IQ Scores™ enable advertisers to understand how [...]
Shinka.io Partners With Digital High Street Media as it Expands its DOOH Customer Portfolio
Shinka, an independent ad tech infrastructure provider for connected TV (CTV) and digital out-of-home (DOOH) publishers, today (18th December, 2025) announced it has partnered with High Street Media Limited to integrate its advanced DOOH programmatic solutions across High Street Media’s [...]
Heineken Appoints GumGum in "Joyful, Nostalgic" Christmas Campaign for Birra Moretti
Heineken has appointed contextual-first leader GumGum to run a Christmas 2025 campaign for Birra Moretti, celebrating key themes of family, connection, and joy. The festive special will use GumGum’s advanced contextual tech to celebrate Birra Moretti’s proud Italian heritage and [...]
GeoEdge & ProgrammaticX Partner to Strengthen Omnichannel Ad Quality & Brand Safety
GeoEdge has partnered with ProgrammaticX to enforce omnichannel ad quality and power high-integrity inventory across the platform’s growing global footprint. Through this partnership, ProgrammaticX safeguards publisher inventory and delivers premium ad experiences, preserving ad revenue. The ad quality technology verifies all [...]
VideoElephant Fetches "Unleashed by DOGTV": Takes Over FAST Management & Distribution
VideoElephant, a leading video solutions provider, today (17th December, 2025) announced it has assumed full management and distribution of Unleashed by DOGTV, the FAST channel dedicated to dog lovers and pet parents. VideoElephant will oversee scheduling, content planning, marketing, distribution, [...]
New Report Reveals How Digital Advertising Shapes the Social Fabric of Today’s Media Ecosystem
IAB Europe, the leading association for the digital advertising and marketing industry, has today (17th December, 2025) released Beyond Reach: Mapping the Social Impact of Digital Advertising and Media. This first-of-its-kind report examines how the digital advertising ecosystem currently addresses [...]
Bedrock Adopts LocID to Solve IP Signal Instability, Enabling Clearer, More Reliable Audience Insights & Activation
Digital Envoy, the leader in IP intelligence and high-quality, consent-based location data, has today (16th December, 2025) announced its partnership with Bedrock Platform, the next-generation, media buying infrastructure provider built for the AI age. The partnership enables Bedrock Platform customers [...]
RedCircle Partners with Audion to Expand Programmatic Podcast Demand in European Markets
A new partnership established between digital audio specialist Audion and global podcast advertising platform RedCircle expands podcast advertising and revenue opportunities for creators and brands on both sides of the Atlantic. The direct connection with Audion’s curated podcast marketplace gives RedCircle [...]
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