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Lift (European Digital Group) & Cedara Collaborate to Decarbonise Omnichannel Advertising
Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership aimed at measuring and reducing the carbon footprint of Lift's operations and advertising delivery for its clients. Through Cedara's industry-leading [...]
AdvertisingEnvironmentalOmnichannelPartnershipSustainability
ArcSpan Enhances AMS Platform
ArcSpan, a leader in AI-driven audience monetisation solutions for publishers, is excited to announce the direct integration of premium audience segments from Bombora and Sports Innovation Lab into its Audience Monetisation System (AMS) platform. This strategic expansion enables publishers to [...]
Stadium to Screen: The Accelerating Shift to Streaming for Live Sports
LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]
Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised Performance
As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation, Pubstack is excited to announce a significant enhancement to its [...]
Adform Expands UK Operations with Significant Director Appointments
Adform, the most powerful and safe media buying platform built for game changers, today (February 5th, 2025) announces the appointment of Rhoanna Glenn as senior account director and Paul Islam as sales director. With these hires, Adform is investing in expansion, [...]
StackAdapt Raises USD$235M (£187.6M) to Drive AI-Powered Programmatic Advertising Growth
StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and [...]
Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting
Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [...]
TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)
TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and shaping tool, Dynamic Traffic Engine (beta). This product is transforming how TripleLift is optimising the traffic we send to Amazon [...]
Outbrain Completes the Acquisition of Teads
Outbrain Inc. today (February 4th, 2025) announced the closing of its acquisition of Teads, following receipt of all necessary regulatory approvals. The two companies will merge their respective branding and performance offerings to create the omnichannel outcomes platform for the [...]
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