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Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe
Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing director for the UK and Northern Europe. Previously the head of enterprise sales for curation at Equativ, Haines has been with the company since [...]
Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer
Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]
Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months
Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market. The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]
Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation
Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU [...]
Haleon Selects PubMatic as Supply Optimisation Partner
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon. PubMatic has been selected by Haleon [...]
Adnami Launches ‘Sonar’ to Simplify Attention Measurement in Digital Advertising
Adnami, a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; its cutting-edge attention measurement technology using a unique one-tag technology to make attention a viable trading currency. Able to measure both Adnami high impact [...]
Teads Elevates Travel Performance Advertising with Teads Conversions
Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]
Fortune Media & Great Place To Work Name Clinch to 2024 Best Workplaces in Advertising & Marketing List, Ranking No.16
Great Place To Work® and Fortune have selected Clinch for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List. This is Clinch’s 3rd time being named to this prestigious list, this year coming in at 16th place. Earning a [...]
MGID Launches MGID+ Product Solution for Premium Publishers
Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in [...]
Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media
Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, [...]
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