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Adsquare Announces Partnership with billups for Privacy-Compliant OOH Planning & Measurement
Adsquare, a leading Location Intelligence Platform, has announced a new partnership with billups, a global out-of-home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform. This collaboration equips billups' clients and [...]
Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions
Today, (June 13th, 2024) Lumen Research, the global attention technology company, announced a formal partnership with IPG Mediabrands across the EMEA region to deploy Lumen’s end-to-end, cookieless attention solutions for brands looking to drive higher performance across the funnel. Lumen offers [...]
New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation
Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite [...]
Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (June 12th, 2024) announced its partnership with Smartstream, a leading digital marketing provider of comprehensive video advertising solutions in the DACH region. Advertisers using Smartstream’s platform [...]
TikTok Political Content More Confusing & Less Likely to be Trusted, According to New Research
People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's according to new research from creative effectiveness platform DAIVID, which is analysing the effectiveness of the digital content posted by [...]
Pixalate Accelerates Growth in Asia-Pacific
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region. Alvin Ling, a Singapore native with 20+ years of [...]
Nano Interactive Launches Intent-Driven Audience Data Solution
Nano Interactive, leader in ID-free, intent driven planning and targeting, has launched a data targeting solution to add to its existing Managed Service and DealID capabilities. The data is available through Nano’s updated Intent Library, a pre-built segment taxonomy that includes [...]
IAB Europe AdEx Benchmark Report 2023 Reveals Exceptional Strength & Growth of Digital Advertising in Europe
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth in the digital advertising market in Europe, reaching an all-time market high [...]
Connatix Launches Data Intelligence Suite, Supercharging Video Addressability for Publishers & Advertisers
Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability [...]
Permutive Appoints Jay Stevens as Chief Commercial Officer
Permutive, the leading Audience Activation Platform for publishers and advertisers, today (June 11th, 2024) announced the strategic hire of Jay Stevens as chief commercial officer (CCO). This key appointment marks a significant step as Permutive reimagines advertising and expands its [...]
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